Food marketers who want to focus their pitches are rolling out a highly precise tool, a shopping cart that shows different deals in every aisle. The Giving Cart™ System from Klever Marketing® Inc. continuously alerts shoppers about promotions as they wind through the store. It's now being tested at The Market in Park City, UT. Previous attempts at target marketing flopped because ads showed up in the wrong place. The Giving Cart uses Time Domain Corp.'s Precision Location Ultra Wideband System, which is precise down to 12 inches. USB also offers longer battery life than some other wireless networks.
The National Highway Traffic Safety Administration’s recent backup camera mandate could open the door to more vehicle innovations, including better graphical displays, 360-degree camera views, and the increased use of Ethernet.
With support from National Instruments, a group of dedicated students from Connally High School in Austin, where more than 50% of the students are at risk of not graduating, have created a successful robotics team that is competing in the FIRST World Championships.
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