Food marketers who want to focus their pitches are rolling out a highly precise tool, a shopping cart that shows different deals in every aisle. The Giving Cart™ System from Klever Marketing® Inc. continuously alerts shoppers about promotions as they wind through the store. It's now being tested at The Market in Park City, UT. Previous attempts at target marketing flopped because ads showed up in the wrong place. The Giving Cart uses Time Domain Corp.'s Precision Location Ultra Wideband System, which is precise down to 12 inches. USB also offers longer battery life than some other wireless networks.
Almost every automaker has had to 'pick a side' when it comes to alternative fuel options and ways to divest from a reliance on gasoline. Fiat is looking to back compressed natural gas or liquid propane as an interim solution.
Designing and filling a new type of water bottle might take less engineering work, but the description will help kids understand how science, math, and engineering influence their lives even through things that seem mundane.
Against a backdrop of mounting product complexity and a need to keep a lid on development costs, companies are recognizing a need to make simulation a more integral part of the design process. In response, vendors in the CAD world are building out CAE functionality as part of their CAD suites while simulation vendors are building tighter integrations to leading CAD tools. Keith Meintjes, Ph.D., Practice Manager, Simulation and Analysis at CIMdata, Inc., joins Design News CAD Editor Beth Stackpole in this radio program to explore the new face of integrated CAD and CAE, how companies are benefitting from this tighter partnership between platforms, and how integrating CAE earlier in the development cycle pays off in optimized product designs.
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