Food marketers who want to focus their pitches are rolling out a highly precise tool, a shopping cart that shows different deals in every aisle. The Giving Cart™ System from Klever Marketing® Inc. continuously alerts shoppers about promotions as they wind through the store. It's now being tested at The Market in Park City, UT. Previous attempts at target marketing flopped because ads showed up in the wrong place. The Giving Cart uses Time Domain Corp.'s Precision Location Ultra Wideband System, which is precise down to 12 inches. USB also offers longer battery life than some other wireless networks.
Inforbix is leveraging its CAD and product data access technology to power up a free iPad app that lets mobile users search and access engineering data.
Unlike his friends in engineering programs, blogger Jon Titus had little need for calculus except in a few of his college physical-chemistry labs and classes.
In the wake of the Chevy Volt fire investigations, sales are down, and General Motors' (GM) CEO Dan Akerson is blaming the downturn on a spate of bad publicity.
Thanks to embedded electronics, medical devices are getting smaller and smarter than ever. Pacemakers and implantable defibrillators are now able to call physicians. MRIs, CT scanners, and ultrasound machines are gaining mobility. And the venerable Band-Aid may soon be able to detect illnesses ranging from fevers to heart arrhythmias. On February 21, join Design News senior editor Charles Murray for a wide-ranging discussion, "Embedded Angles for Medical Products," which will explore the latest developments in medical electronics. The discussion will examine advances in medical device technology and offer an inside look at the embedded electronics behind it.
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