MSC.Software, wants its website to be more user friendly to engineers. The developer of NASTRAN and other analysis/engineering software says it's putting its money where its mouth is with a major website upgrade that's part of a half million dollar rebranding strategy. To figure out what changes would make its site easier for engineers to navigate, MSC conducted research and pored through customer feedback. "I had this massive stack of email messages—we actually kept all the complaints!" says Carlson Choi, Director of Strategic Marketing who spearheaded the website redesign effort. Major findings: Engineers wanted fewer clicks, a search function, and the ability to customize their own page. Full implementation of the launch is expected by the year's end. Choi says that MSC will follow-up the launch with hands-on beta testing with engineers.
Sciaky, provider of electron-beam additive manufacturing (EBAM) services, will start selling these machines commercially in September. The company has used its EBAM 3D printing technology for making very large, high-value, metal prototypes and production parts for aerospace and defense OEMs.
At this year’s Google I/O, the spotlight was pointed on gender inequality in the high-tech industry. Google has established a new initiative that it hopes will even out the playing field, Made w/Code. Part of this initiative will fund free online courses in basic coding.
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