MSC.Software, wants its website to be more user friendly to engineers. The developer of NASTRAN and other analysis/engineering software says it's putting its money where its mouth is with a major website upgrade that's part of a half million dollar rebranding strategy. To figure out what changes would make its site easier for engineers to navigate, MSC conducted research and pored through customer feedback. "I had this massive stack of email messages—we actually kept all the complaints!" says Carlson Choi, Director of Strategic Marketing who spearheaded the website redesign effort. Major findings: Engineers wanted fewer clicks, a search function, and the ability to customize their own page. Full implementation of the launch is expected by the year's end. Choi says that MSC will follow-up the launch with hands-on beta testing with engineers.
In many engineering workplaces, there’s a generational conflict between recent engineering graduates and older, more experienced engineers. However, a recent study published in the psychology journal Cognition suggests that both may have something to learn from another group: 4 year olds.
Conventional wisdom holds that MIT, Cal Tech, and Stanford are three of the country’s best undergraduate engineering schools. Unfortunately, when conventional wisdom visits the topic of best engineering schools, it too often leaves out some of the most distinguished programs that don’t happen to offer PhD-level degrees.
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