Texas Instruments is targeting its C2000 DSPs (digital signal processors) to engineers who are 16- and 32-bit microcontroller users looking for lots of functionality. But those users don't really think in terms of DSPs. No problem. TI will call the C2000 a digital signal controller (DSC) instead of a DSP. The nomenclature avoids confusion and has some obvious marketing benefits. Plus, says TI's Stephan Beek, it's a more accurate description of the product. "With its control and communications peripherals and event timers, it looks more like a microcontroller anyway," he says.
Californiaís plan to mandate an electric vehicle market isnít the first such undertaking and certainly wonít be the last. But as the Golden State ratchets up for its next big step toward zero-emission vehicle status in 2018, it might be wise to consider a bit of history.
A customer who was thermal printing strip steel had a problem: When the strip's speed increased, the thermo printer would catch fire. When he set a flame to a piece of the strip, he couldn't get it to burn. What was the problem?