Texas Instruments is targeting its C2000 DSPs (digital signal processors) to engineers who are 16- and 32-bit microcontroller users looking for lots of functionality. But those users don't really think in terms of DSPs. No problem. TI will call the C2000 a digital signal controller (DSC) instead of a DSP. The nomenclature avoids confusion and has some obvious marketing benefits. Plus, says TI's Stephan Beek, it's a more accurate description of the product. "With its control and communications peripherals and event timers, it looks more like a microcontroller anyway," he says.
The promise of the Internet of Things (IoT) is that devices, gadgets, and appliances we use every day will be able to communicate with one another. This potential is not limited to household items or smartphones, but also things we find in our yard and garden, as evidenced by a recent challenge from the element14 design community.
If you didn't realize that PowerPoint presentations are inherently hilarious, you have to see Don McMillan take one apart. McMillan -- aka the Technically Funny Comic -- worked for 10 years as an engineer before he switched to stand-up comedy.
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