Texas Instruments is targeting its C2000 DSPs (digital signal processors) to engineers who are 16- and 32-bit microcontroller users looking for lots of functionality. But those users don't really think in terms of DSPs. No problem. TI will call the C2000 a digital signal controller (DSC) instead of a DSP. The nomenclature avoids confusion and has some obvious marketing benefits. Plus, says TI's Stephan Beek, it's a more accurate description of the product. "With its control and communications peripherals and event timers, it looks more like a microcontroller anyway," he says.
In a move that strengthens its 3D design business, Stratasys continued a 15-month buying spree this week by announcing its plan to acquire GrabCAD, a provider of a cloud-based collaboration environment for engineers.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
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