Food Fortune: Engineer Kim Tran still waits tables.
Great ideas can come from any source and any place. For Baldor, they often come during a weekly lunch at the Diamond Head Chinese Restaurant in Fort Smith, AR. Every Monday, while passing the egg rolls and steamed fish, the company's top executives chew on a PuPu Platter of ideas for new products and different marketing strategies. The latest idea: rebates to end users and distributors who buy Baldor's Premium Efficiency Motors in sizes of 20 hp and above. The rebates are in the form of $1.00 per horsepower. Marketing Vice President Randy Breaux hopes the program will bring about a 10-15% increase in sales of the motors and drives. But it's not just ideas cooking at the Diamond Head. Recently, as the Baldor group assembled at their usual table, the waitress asked them what they wanted and Chairman Rollie Boreham said, "an electrical engineer." To which, the waitress responded, "Great, I'm one." Not long after, she became a Baldor employee. But she didn't give up her waitressing. She's married to the restaurant's owner, so every day at noon, she is back at the Diamond Head taking lunch orders for an hour before resuming her engineering work at Baldor's Drive Center.
Industrial trade shows, like Design News' upcoming Pacific Design & Manufacturing, deserve proper planning in order to truly get the most out of them as marketing tools. Here's how to plan effectively.
The series now can interface with a wider array of EtherNet/IP-compliant hardware across many industrial sectors, including factory automation systems, plastic injection molding apparatus, and materials-handling equipment.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.