Great technologies often get the hype, but often wind up not going anywhere. Take night vision. First introduced in the 2000 Cadillac Deville, it ranked third in a list of the automotive features consumers crave most, according to a recent J.D. Powers study. When night vision's market price ($1,800) was revealed, though, the technology plummeted to number 19. Consumers may think it's cool, but clearly aren't willing to vote with their checkbooks.
In a move that strengthens its 3D design business, Stratasys continued a 15-month buying spree this week by announcing its plan to acquire GrabCAD, a provider of a cloud-based collaboration environment for engineers.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
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