Zarlink Semiconductor has manufactured a chip for Pricer AB designed to aid its Electronic Shelf Labeling (ESL) system. This system lets retailers easily change the price of an item by transmitting the information to a central pricing controller via Zarlink's ultra low-powered wireless device and then letting cash registers and electronic labels know of the price change. A Pricer ESL system can range from a few hundred to tens of thousands of electronic shelf labels, each carrying a Zarlink ultra low-power wireless SoC (system-on-chip). For more info go to www.zarlink.com.
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