With the exception of Victoria's Secret, most catalog covers have all the allure of steam tables in compelling engineers to open them up. But Rob Birse, marketing manager for electronics catalog distributor Allied, wanted to change that "Okay, it's a catalog. I'll put it on the shelf until I need it" mentality. "Obviously our catalog is our main sales tool, and we felt we needed to create a bigger impact when it arrives on our customers' desks," he explains. By making the cover rich with detail, we felt we would achieve a higher degree of curiosity and get him or her into the catalog." When we interviewed Birse in August, before the new catalog was unveiled, he was being coy about any details on the cover design, only hinting that it would mimic a consumer magazine like Men's Health, which uses life-style photography to attract and inspire readers. He was also quick to point out that the cover isn't the only transformation of Allied's 2003/2004 catalog. In addition to more color photographs of product, he noted that the index has improved, claiming that it will now be ten times easier for an engineer to find the right product. The catalog also contains more data than in the past, which is only the start of what Birse promises to be an explosion in the amount of technical data Allied's catalog will feature.
Major changes are happening in the world of 3D printing and additive manufacturing materials, machines, and software. If the industry -- and the design engineers and OEMs it serves -- are to grow, all three areas must become much more tightly integrated.
Americans spent more than $60B on their pets in 2015. Folks are definitely spending their money on more than dog food. We’re spending on things like dog spas and fancy toys, and as you can imagine, the wearables market is becoming well represented here.
Time was when sports equipment was made only from common, everyday, low-tech materials. But now sports equipment has a new, high-tech ingredient that is helping players take their game to the next level.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.