With the exception of Victoria's Secret, most catalog covers have all the allure of steam tables in compelling engineers to open them up. But Rob Birse, marketing manager for electronics catalog distributor Allied, wanted to change that "Okay, it's a catalog. I'll put it on the shelf until I need it" mentality. "Obviously our catalog is our main sales tool, and we felt we needed to create a bigger impact when it arrives on our customers' desks," he explains. By making the cover rich with detail, we felt we would achieve a higher degree of curiosity and get him or her into the catalog." When we interviewed Birse in August, before the new catalog was unveiled, he was being coy about any details on the cover design, only hinting that it would mimic a consumer magazine like Men's Health, which uses life-style photography to attract and inspire readers. He was also quick to point out that the cover isn't the only transformation of Allied's 2003/2004 catalog. In addition to more color photographs of product, he noted that the index has improved, claiming that it will now be ten times easier for an engineer to find the right product. The catalog also contains more data than in the past, which is only the start of what Birse promises to be an explosion in the amount of technical data Allied's catalog will feature.
The company says it anticipates high-definition video for home security and other uses will be the next mature technology integrated into the IoT domain, hence the introduction of its MatrixCam devkit.
Siemens and Georgia Institute of Technology are partnering to address limitations in the current additive manufacturing design-to-production chain in an applied research project as part of the federally backed America Makes program.
Most of the new 3D printers and 3D printing technologies in this crop are breaking some boundaries, whether it's build volume-per-dollar ratios, multimaterials printing techniques, or new materials types.
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