With the exception of Victoria's Secret, most catalog covers have all the allure of steam tables in compelling engineers to open them up. But Rob Birse, marketing manager for electronics catalog distributor Allied, wanted to change that "Okay, it's a catalog. I'll put it on the shelf until I need it" mentality. "Obviously our catalog is our main sales tool, and we felt we needed to create a bigger impact when it arrives on our customers' desks," he explains. By making the cover rich with detail, we felt we would achieve a higher degree of curiosity and get him or her into the catalog." When we interviewed Birse in August, before the new catalog was unveiled, he was being coy about any details on the cover design, only hinting that it would mimic a consumer magazine like Men's Health, which uses life-style photography to attract and inspire readers. He was also quick to point out that the cover isn't the only transformation of Allied's 2003/2004 catalog. In addition to more color photographs of product, he noted that the index has improved, claiming that it will now be ten times easier for an engineer to find the right product. The catalog also contains more data than in the past, which is only the start of what Birse promises to be an explosion in the amount of technical data Allied's catalog will feature.
Sales of semiconductors, interconnects, and other electronic components in North America were flat through the second quarter of 2015, reflecting a pattern that’s been repeating itself for several years.
An in-depth survey of 700 current and future users of 3D printing holds few surprises, but results emphasize some major trends already in progress. Two standouts are the big growth in end-use parts and metal additive manufacturing (AM) most respondents expect.
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