With the exception of Victoria's Secret, most catalog covers have all the allure of steam tables in compelling engineers to open them up. But Rob Birse, marketing manager for electronics catalog distributor Allied, wanted to change that "Okay, it's a catalog. I'll put it on the shelf until I need it" mentality. "Obviously our catalog is our main sales tool, and we felt we needed to create a bigger impact when it arrives on our customers' desks," he explains. By making the cover rich with detail, we felt we would achieve a higher degree of curiosity and get him or her into the catalog." When we interviewed Birse in August, before the new catalog was unveiled, he was being coy about any details on the cover design, only hinting that it would mimic a consumer magazine like Men's Health, which uses life-style photography to attract and inspire readers. He was also quick to point out that the cover isn't the only transformation of Allied's 2003/2004 catalog. In addition to more color photographs of product, he noted that the index has improved, claiming that it will now be ten times easier for an engineer to find the right product. The catalog also contains more data than in the past, which is only the start of what Birse promises to be an explosion in the amount of technical data Allied's catalog will feature.
The engineers and inventors of the post WWII period turned their attention to advancements in electronics, communication, and entertainment. Breakthrough inventions range from LEGOs and computer gaming to the integrated circuit and Ethernet -- a range of advancements that have little in common except they changed our lives.
The age of touch could soon come to an end. From smartphones and smartwatches, to home devices, to in-car infotainment systems, touch is no longer the primary user interface. Technology market leaders are driving a migration from touch to voice as a user interface.
Soft starter technology has become a way to mitigate startup stressors by moderating a motor’s voltage supply during the machine start-up phase, slowly ramping it up and effectively adjusting the machine’s load behavior to protect mechanical components.
A new report from the National Institute of Standards and Technology (NIST) makes a start on developing control schemes, process measurements, and modeling and simulation methods for powder bed fusion additive manufacturing.
If you’re developing a product with lots of sensors and no access to the power grid, then you’ll want to take note of a Design News Continuing Education Center class, “Designing Low Power Systems Using Battery and Energy Harvesting Energy Sources."
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.