Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
Truchard will be presented the award at the 2014 Golden Mousetrap Awards ceremony during the co-located events Pacific Design & Manufacturing, MD&M West, WestPack, PLASTEC West, Electronics West, ATX West, and AeroCon.
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This discussion will examine what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.