Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
When you think of the DARPA Robotics Challenge, you may imagine complex humanoid contraptions made of metal and wires that move like a Terminator Series T-90. But what actually happened at the much-vaunted event was something just a bit different.
Traditional dev kits are based on a manufacturer’s microcontroller, radio module, or sensor device. The idea is to aid the design engineer in developing his or her own IoT prototype as quickly as possible. A not-so-traditional IoT development kit released by Bosch aims to simplify IoT prototyping even further.
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