Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
Because of the increasing ubiquity of wearable technology, it would be easy to think that design of wearable devices is routine and involves common design and engineering knowledge. Missed efforts in development will be remembered once the devices are used in the field
This grab-bag of new fasteners and adhesives work with a range of materials they can attach to, as well as a wide variety of applications. Several are for use in consumer applications, such as wearables or other compact electronic assemblies, and some of the adhesives have extended service temperature ranges and cure at room temperature.
As governments, associations, and NGOs around the world seek to protect consumers, national and regional standards are becoming mandatory, challenging manufacturers and making testing and certification necessary for any product developed and brought to market.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.