Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
During a teardown of the iPad Air and Microsoft Surface Pro 3 at the Medical Design & Manufacturing Show in Schaumburg, Ill., an engineer showed this "inflammatory" video about the dangers of maliciously mishandling lithium-ion batteries.
The Window Watcher stops the burglar before he does damage or enters the house. House alarm service companies set off alarms and call the service only after the burglar has damaged and entered the house.
If you’re designing a handheld device or industrial machine that will employ a user interface, then you’ll want to check out the upcoming Design News Continuing Education Center course, "Engineering Principles Behind Advanced User Interface Technologies.”
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.