Visitors to the booth for STD Med Inc. (www.stdmed.com) at the recent Medical Design West trade
show in Anaheim, CA were greeted by none other than Elvis. In fact, five
Elvises. The company, which designs a variety of medical devices, recruited
employees to play Elvis for a day at the booth to attract and entertain
visitors. Peter Wall, Andrea Patistea, Frank Noone, Ken Eliasen, and Steven
Pallarida donned the wigs and threads and strutted around the booth with the
1950s gait that was, well, so Elvis that you could amost hear "Hound Dog" in the
background. "We really enjoy our customers," says Noone. And their customers
enjoy their antics as well as their products. Last year, the STD staff showed up
at the show as superheroes: Batman, Robin, and Captain
The new composites manufacturing innovation center is intended to be a source of grand challenges for industry, like the kind that got us to the moon under JFK. These aren't the words its new CEO Craig Blue used, but that's the idea and the vision behind the Institute for Advanced Composites Manufacturing Innovation (IACMI).
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.