Call them "reader service cards," "bingo cards," or "those cards stuck in the middle of the magazine with all the numbers." Just how do they work on www.designnews.com?
Once you are on the Design News Online home page, click on the latest issue of the magazine. Scroll down to the bottom of the page, and you'll see a button that says "Search Advertised Products." Click it.
This takes you to a site where you can search through the last three issues of Design News, search by issue date, or search all issues. You can search by circle number, company name, or product description.
Type in a circle number found in the magazine and, in most cases, you'll get a couple of hits. Click on the appropriate box for information and hit the submit button. This will take you to another page where you fill in your name, phone number, and e-mail address.
If no information is found, you will be requested to complete registration information. Readers of Design News are already pre-registered, so you may be asked to input some additional information.
That's all there is to it!