Mike Hastings, marcom manager for Texas Instruments Standard Linear and Logic Semiconductor Group, had a really big phone bill recently. Due to a computer glitch, several design engineers who ordered samples of TI logic parts received something else instead: An automatic reply tersely advising them that their order had been kicked out of the system for review. Why? Because they had exceeded their sample quota. Complaints from some extremely irritated engineers quickly made their way up the corporate hierarchy to Mike, who suddenly went from having a good day to a bad day. "Talk about a stupid error," says Mike. "Our goal is to get samples into the hands of engineers." To make good on his word, Mike personally called every engineer and apologized. They got their parts the next day. And, presumably, as many more samples as they want.
Design collaboration now includes the entire value chain. From suppliers to customers, purchasing to outside experts, the collaborative design team includes internal and external groups. The design process now stretches across the globe in multiple software formats.
A new high-pressure injection-molding technology produces near-net shape parts with 2-inch-thick walls from high-performance materials like PEEK, PAI, and carbon-filled polymers. Parts show no voids, sinks, or porosity, have more consistent mechanical properties, and are stronger.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.