Mike Hastings, marcom manager for Texas Instruments Standard Linear and Logic Semiconductor Group, had a really big phone bill recently. Due to a computer glitch, several design engineers who ordered samples of TI logic parts received something else instead: An automatic reply tersely advising them that their order had been kicked out of the system for review. Why? Because they had exceeded their sample quota. Complaints from some extremely irritated engineers quickly made their way up the corporate hierarchy to Mike, who suddenly went from having a good day to a bad day. "Talk about a stupid error," says Mike. "Our goal is to get samples into the hands of engineers." To make good on his word, Mike personally called every engineer and apologized. They got their parts the next day. And, presumably, as many more samples as they want.
Kickstarter offers a gazillion ideas for businesses that are seeking start-up funding. The crowdfunding site also features new gadgets from companies struggling to get their product out to customers. We took a look at the gadgets currently featured and found a number of cool ideas that are seeking funding angels.
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