Mike Hastings, marcom manager for Texas Instruments Standard Linear and Logic Semiconductor Group, had a really big phone bill recently. Due to a computer glitch, several design engineers who ordered samples of TI logic parts received something else instead: An automatic reply tersely advising them that their order had been kicked out of the system for review. Why? Because they had exceeded their sample quota. Complaints from some extremely irritated engineers quickly made their way up the corporate hierarchy to Mike, who suddenly went from having a good day to a bad day. "Talk about a stupid error," says Mike. "Our goal is to get samples into the hands of engineers." To make good on his word, Mike personally called every engineer and apologized. They got their parts the next day. And, presumably, as many more samples as they want.
Just when you thought mobile technology couldn’t get any more personal, Procter & Gamble have come up with a way to put your mobile where your mouth is, in the form of a Bluetooth 4.0 connected toothbrush.
The grab bag of plastic and rubber materials featured in this new product slideshow are aimed at lighting applications or automotive uses. The rest are for a wide variety of industries, including aerospace, oil & gas, RF and radar, automotive, building materials, and more.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.