This dry-land fish swims to the music of connected, hand-held MP3 or iPod players and has a built-in speaker for operation without a headset. In addition, the unit has multicolored flashing lights and produces sound effects. Even without connecting the I-FISH, its face and tail light up and it wiggles to the beat of music when it is placed in front of a speaker. Depending on the song, the unit displays one of four music-based personalities — for example, country music soothes it. Touching the top of its head triggers a “fish song.” Analog circuitry provides the amplification for the speaker and for powering the array of LED lights.
The transformative nature of designing and making things was the overarching, common theme at separate conferences held in Boston by two giants in the PLM space: Autodesk, with its Accelerate 2015, and Siemens’s Industry Analyst Conference 2015.
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