Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
According to a study by the National Institute of Standards and Technology, one of the factors in the collapse of the original World Trade Center towers on Sept. 11, 2001, was the reduction in the yield strength of the steel reinforcement as a result of the high temperatures of the fire and the loss of thermal insulation.
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Robots are getting more agile and automation systems are becoming more complex. Yet the most impressive development in robotics and automation is increased intelligence. Machines in automation are increasingly able to analyze huge amounts of data. They are often able to see, speak, even imitate patterns of human thinking. Researchers at European Automation
call this deep learning.
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