Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
This Gadget Freak Review looks at a keyless Bluetooth padlock that works with your smartphone, along with a system that tracks your sleep behavior and wakes you at the perfect time in your sleep cycle to avoid morning grogginess.
Siemens released Intosite, a cloud-based, location-aware SaaS app that lets users navigate a virtual production facility in much of the same fashion as traversing through Google Earth. Users can access PLM, IT, and other pertinent information for specific points on a factory floor or at an outdoor location.
Since 1987, teams of engineers around the world have built solar cars to participate in a road race around Australia called the World Solar Challenge, being tested on the race time, kilometers traveled, practicality, and energy used by the vehicles they invent.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.