Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
A few weeks ago, Ford Motor Co. quietly announced that it was rolling out a new wrinkle to the powerful safety feature called stability control, adding even more lifesaving potential to a technology that has already been very successful.
It won't be too much longer and hardware design, as we used to know it, will be remembered alongside the slide rule and the Karnaugh map. You will need to move beyond those familiar bits and bytes into the new world of software centric design.
People who want to take advantage of solar energy in their homes no longer need to install a bolt-on solar-panel system atop their houses -- they can integrate solar-energy-harvesting shingles directing into an existing or new roof instead.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.