Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
Lithium-ion battery prices will drop rapidly over the next 10 years, setting the stage for plug-in vehicles to reach 5%-10% of total automotive sales by the mid- to late-2020s, according to a new study.
Two researchers from Cornell University have won a $100,000 grant from NASA to continue work to develop an energy-harvesting robotic eel the space agency aims to use to explore oceans on one of the moons of Jupiter.
Is the factory smarter than it used to be? From recent buzzwords, you’d think we’ve entered a new dimension in industrial plants, where robots run all physical functions wirelessly and humans do little more than program ever more capable robotics. Some of that is actually true, but it’s been true for a while.
A recent Design News-exclusive study proves that engineering professionals are at the very forefront of this push into the future and making direct financial, performance, and value impact on their organizations by being personally involved or final decision-makers on automation solution and component choices.
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