Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
A slew of announcements about new materials and design concepts for transportation have come out of several trade shows focusing on plastics, aircraft interiors, heavy trucks, and automotive engineering. A few more announcements have come independent of any trade shows, maybe just because it's spring.
Samsung's Galaxy line of smartphones used to fare quite well in the repairability department, but last year's flagship S5 model took a tumble, scoring a meh-inducing 5/10. Will the newly redesigned S6 lead us back into star-studded territory, or will we sink further into the depths of a repairability black hole?
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