Ed Wikdall was hired on recently as the new strategic market development manager at NKK Switches, but he didn't realize that his new job would require him to play gumshoe detective. Like many companies in the electronics industry, NKK strives to get samples into the hands of qualified customers in the hopes of scoring design wins. "We sample our switch products very liberally," says Wikdall, who estimates that the company fills several dozen requests a day for samples, free-of-charge. Recently, though, NKK's online ordering system was inundated by a flood of sample requests coming from Canada. Suspicious about the surge in activity from a single geographic area, Wikdall decided to engage in a little investigative work. It didn't take long for him to find out that none of the email addresses contained company names. A quick few phone calls and he had his answer: Someone had posted the URL and instructions on how to get free samples from NKK on what Wikdall describes as a "PC geek enthusiast chat room." Hopeful Canadians may have been thwarted in their efforts to obtain something for free. Wikdall, however, is quick to point out that free switch samples are still available from NKK, but only (and stress the only) to engineers who qualify.
A Tokyo company, Miraisens Inc., has unveiled a device that allows users to move virtual 3D objects around and "feel" them via a vibration sensor. The device has many applications within the gaming, medical, and 3D-printing industries.
In the last few years, use of CFD in building design has increased manifolds. Computational
fluid dynamics is effective in analyzing the flow and thermal properties of air within spaces. It can be used in buildings to find the best measures for comfortable temperature at low energy use.
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