London-based NetJets Europe has started a Climate Initiative to neutralize carbon emissions from all company activities by 2012. The company is investing in technological innovations designed to bring about changes in the environmental impact of aviation. NetJets is supporting research at Princeton University in an effort to develop an ultra-low emissions jet fuel. “We want to fix the problem, not just mitigate it,” says Mark Booth, chairman and CEO of NetJets Europe. “We are tackling issues in a meaningful way today, but our ultimate objective is to help find a solution to aircraft emissions long term.”
In the effort to find long-term solutions to aviation’s environmental challenges, NetJets is funding the Next Generation Jet Fuel Project at Princeton’s Dept. of Mechanical and Aeronautical Engineering. The project will identify the most promising ways to develop and commercialize green aviation fuel technology. The project will apply what is being learned in related research on bio-fuels and alternative jet fuels to its business jets with the goal of developing an ultra-low emissions jet fuel.