In the futuristic world of Minority Report, billboards call Tom Cruise out by name to get his attention. Sounds far-fetched? Maybe not. Engineers here in the U.S. would likely balk at getting a message on their Blackberry from a vendor company. But we're hearing that some electronics companies increasingly are using text messaging to get the word out on new products to design engineers in Asia, particularly in countries like Japan, Korea, and Taiwan, where engineers rely more on the web for getting information. "They surf websites, subscribe to electronics newsletters, and also attend on-line seminars," says Greta Pang, a Motorola employee based in Hong Kong. Engineers in China, though, prefer to get their new product info from print trade magazines. "They like reading the application articles and technology stories," observes Pang. And there's no spam.
Conventional wisdom holds that MIT, Cal Tech, and Stanford are three of the country’s best undergraduate engineering schools. Unfortunately, when conventional wisdom visits the topic of best engineering schools, it too often leaves out some of the most distinguished programs that don’t happen to offer PhD-level degrees.
Airbus Defence and Space has 3D printed titanium brackets for communications satellites. The redesigned, one-piece 3D-printed brackets have better thermal resistance than conventionally manufactured parts, can be produced faster, cost 20% less, and save about 1 kg of weight per satellite.
A group of researchers at the Seoul National University have discovered a way to take material from cigarette butts and turn it into a carbon-based material that’s ideal for storing energy and creating a powerful supercapacitor.
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