In the futuristic world of Minority Report, billboards call Tom Cruise out by name to get his attention. Sounds far-fetched? Maybe not. Engineers here in the U.S. would likely balk at getting a message on their Blackberry from a vendor company. But we're hearing that some electronics companies increasingly are using text messaging to get the word out on new products to design engineers in Asia, particularly in countries like Japan, Korea, and Taiwan, where engineers rely more on the web for getting information. "They surf websites, subscribe to electronics newsletters, and also attend on-line seminars," says Greta Pang, a Motorola employee based in Hong Kong. Engineers in China, though, prefer to get their new product info from print trade magazines. "They like reading the application articles and technology stories," observes Pang. And there's no spam.
There is currently much discussion around the term "platform," which may be preceded by the adjectives "mobile," "wearable," "medical," "healthcare," etc. However, regardless of the platform being discussed, they usually have one key aspect in common: They tend to be wireless. So, why is this one aspect so fairly universal? The answer is convenience.
Everyone has a MEMS story. For most of us it’s probably the airbag that saved our lives or the life of a loved one. Perhaps it’s the tire pressure sensor that alerted us about deflation before we were stranded alone on a dark muddy road.
Bioimimicry is not merely a helpful design tool -- it also encourages designers to think not only about how to solve design problems by imitating nature, but how to make the products, materials, and systems they design more ecologically sound and nature-friendly.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.