The water bottling company Arrowhead has developed a half-liter bottle that contains 30 percent less plastic than the average half-liter beverage container. Named the “Eco-shape” bottle, the container is designed to maintain usability while reducing plastic content. The bottle’s new contour was created for consumers who want a conveniently shaped bottle that is also environmentally friendly. Arrowhead says consumer testing reveals four out of five consumers prefer the Eco-shape bottle.
As manufacturers add new technologies to their products, designing for compliance becomes more difficult. Prepare for the certification testing process. Otherwise, you increase the risk of discovering a safety issue after a product leaves the assembly line. That will cause significant time-to-market delays, be much costlier to fix, and damage your brand in the eyes of customers.
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