Ford Motor Co., Detroit, and DERA have formed Holographic Imaging, a joint venture to accelerate vehicle design. DERA, originally a U.K. defense research agency, has developed advanced 3D imaging technology to be used by Ford to create full-scale virtual digital models of prototype vehicles. Savings will come from reduced reliance on hard models, redesigning features in real time, and holding multiple design reviews simultaneously. For example, an instrument panel can be viewed in full scale from behind the wheel or the passenger seat to get customer feedback months before a physical mock-up could be built. Both Ford and DERA will retain equal stakes in the new company, which will be based in the U.S. Contact: Tom Scott, firstname.lastname@example.org.
As manufacturers add new technologies to their products, designing for compliance becomes more difficult. Prepare for the certification testing process. Otherwise, you increase the risk of discovering a safety issue after a product leaves the assembly line. That will cause significant time-to-market delays, be much costlier to fix, and damage your brand in the eyes of customers.
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