"Sorry" is probably the hardest word to say in the English language. So, it was especially intriguing to hear a software company express regret to an unhappy customer. Here's the background: Recently, Design News attended a "blind" focus group held by PTC, to find out how customers feel about the company's products. While much of the feedback was positive, one engineer spoke up to complain of a run-in with a PTC salesperson, saying she now had negative feelings about the company. When the focus group was over, a PTC executive called the engineer to personally apologize for the salesperson's actions. The engineer accepted the gesture. Will she buy more PTC software? No one knows. But at least she got something many people never get in their professional lives: An apology.
In a move that strengthens its 3D design business, Stratasys continued a 15-month buying spree this week by announcing its plan to acquire GrabCAD, a provider of a cloud-based collaboration environment for engineers.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
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