"Sorry" is probably the hardest word to say in the English language. So, it was especially intriguing to hear a software company express regret to an unhappy customer. Here's the background: Recently, Design News attended a "blind" focus group held by PTC, to find out how customers feel about the company's products. While much of the feedback was positive, one engineer spoke up to complain of a run-in with a PTC salesperson, saying she now had negative feelings about the company. When the focus group was over, a PTC executive called the engineer to personally apologize for the salesperson's actions. The engineer accepted the gesture. Will she buy more PTC software? No one knows. But at least she got something many people never get in their professional lives: An apology.
The rear window on Ford's Lightweight Concept vehicle, based on the Fusion model, is made with a material combination devised by SABIC that saves 35% of the weight. The car's overall weight is 25% lighter than a standard production 2013 Fusion.
Major global metropolitan areas are implementing a vast number of technology, energy, transportation, and Internet projects to make the metropolis a friendlier, greener, safer, and more sustainable place to be.
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