Engineers may not care all that much about the label on their jeans, but when it comes to their cars, style is another story entirely. Of the Design News' readers participating in our exclusive automotive survey, 80% of the respondents rated "appearance" as an important or very important consideration in the purchase of their next passenger vehicle (outranking key features like fuel efficiency and engine type!). We're more interested, though, in the 4.5% of engineers who say they don't give a rap what their car looks like. In the words of one reader, "The only thing I care about is that it works. Then, I might think about getting it washed." Spoken like, perhaps a true engineer. For more results from our exclusive survey, see page 80.
The new composites manufacturing innovation center is intended to be a source of grand challenges for industry, like the kind that got us to the moon under JFK. These aren't the words its new CEO Craig Blue used, but that's the idea and the vision behind the Institute for Advanced Composites Manufacturing Innovation (IACMI).
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.