Engineers may not care all that much about the label on their jeans, but when it comes to their cars, style is another story entirely. Of the Design News' readers participating in our exclusive automotive survey, 80% of the respondents rated "appearance" as an important or very important consideration in the purchase of their next passenger vehicle (outranking key features like fuel efficiency and engine type!). We're more interested, though, in the 4.5% of engineers who say they don't give a rap what their car looks like. In the words of one reader, "The only thing I care about is that it works. Then, I might think about getting it washed." Spoken like, perhaps a true engineer. For more results from our exclusive survey, see page 80.
The Internet happened.” Those three words spoken yesterday by Marc Ostertag, North America president of B&R Automation at Pacific Design & Manufacturing, now taking place in Anaheim through Feb. 11, continues to bring ever-lasting changes to our ways of life and will undoubtedly transform manufacturing.
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