Engineers may not care all that much about the label on their jeans, but when it comes to their cars, style is another story entirely. Of the Design News' readers participating in our exclusive automotive survey, 80% of the respondents rated "appearance" as an important or very important consideration in the purchase of their next passenger vehicle (outranking key features like fuel efficiency and engine type!). We're more interested, though, in the 4.5% of engineers who say they don't give a rap what their car looks like. In the words of one reader, "The only thing I care about is that it works. Then, I might think about getting it washed." Spoken like, perhaps a true engineer. For more results from our exclusive survey, see page 80.
The Dutch are known for their love of bicycling, and they’ve also long been early adopters of green-energy and smart-city technologies. So it seems fitting that a town in which painter Vincent van Gogh once lived has given him a very Dutch-like tribute -- a bike path lit by a special smart paint in the style of the artist's “Starry Night” painting.
The UX Italia video contest recognizes Italian machinery, technology, and other experience solutions that have contributed meaningful improvements to people’s lives and production processes. If you submit a three-minute video showcasing how the quality of Italian machinery's User eXperience is essential to your company's success, you just may win a trip to Italy.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.