According to a study conducted by the branding firm Landor Associates, 58 percent of the general population doesn't care if the products they buy are environmentally friendly. This group doesn't care about green practices such as recycling, corporate social responsibility or natural and organic ingredients.
Only 25 percent of respondents consider themselves "green interested," meaning that while members of this group are concerned about the environment, they are not active in its defense. The remaining 17 percent consider themselves "green motivated," meaning they feel it's very important for a company to be environmentally responsible.
Green-motivated consumers base their purchase decisions on whether or not a brand reflects green behavior in its packaging, ingredients and corporate practices.
With major product releases coming from big names like Sony, Microsoft, and Samsung, and big investments by companies like Facebook, 2015 could be the year that virtual reality (VR) and augmented reality (AR) finally pop. Here's take a look back at some of the technologies that got us here (for better and worse).
Good engineering designs are those that work in the real world; bad designs are those that don’t. If we agree to set our egos aside and let the real world be our guide, we can resolve nearly any disagreement.
The Industrial Internet of Things is bringing a previously reluctant process industry into the wireless fold. The ability to connect smart sensors to the Internet has spiked the demand for wireless devices in process manufacturing, according to the new study from ARC Advisory Group.
If you’re developing an embedded monitoring and control application, then you’ll want to take note of the upcoming Design News Continuing Education Center class, “Embedded Development Using Microchip Microcontrollers and the CCS C Compiler."
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.