According to a study conducted by the branding firm Landor Associates, 58 percent of the general population doesn't care if the products they buy are environmentally friendly. This group doesn't care about green practices such as recycling, corporate social responsibility or natural and organic ingredients.
Only 25 percent of respondents consider themselves "green interested," meaning that while members of this group are concerned about the environment, they are not active in its defense. The remaining 17 percent consider themselves "green motivated," meaning they feel it's very important for a company to be environmentally responsible.
Green-motivated consumers base their purchase decisions on whether or not a brand reflects green behavior in its packaging, ingredients and corporate practices.
BMW has already incorporated more than 10,000 3D-printed parts in the Rolls-Royce Phantom and intends to expand the use of 3D printing in its cars even more in the future. Meanwhile, Daimler has started using additive manufacturing for producing spare parts in Mercedes-Benz Trucks.
Researchers have been developing a number of nano- and micro-scale technologies that can be used for implantable medical technology for the treatment of disease, diagnostics, prevention, and other health-related applications.
SABIC's lightweighting polycarbonate glazing materials have appeared for the first time in a production car: the rear quarter window of Toyota's special edition 86 GRMN sports car, where they're saving 50% of its weight compared to conventional glass.
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