According to a study conducted by the branding firm Landor Associates, 58 percent of the general population doesn't care if the products they buy are environmentally friendly. This group doesn't care about green practices such as recycling, corporate social responsibility or natural and organic ingredients.
Only 25 percent of respondents consider themselves "green interested," meaning that while members of this group are concerned about the environment, they are not active in its defense. The remaining 17 percent consider themselves "green motivated," meaning they feel it's very important for a company to be environmentally responsible.
Green-motivated consumers base their purchase decisions on whether or not a brand reflects green behavior in its packaging, ingredients and corporate practices.
This year, Design News is getting a head start on the Fourth of July celebration. In honor of our country and its legacy of engineering innovation -- in all of its forms -- we are taking you on an alphabetical tour through all 50 states to showcase interesting engineering breakthroughs and historically significant events.
Earlier this year paralyzed IndyCar drive Sam Schmidt did the seemingly impossible -- opening the qualifying rounds at Indy by driving a modified Corvette C7 Stingray around the Indianapolis Motor Speedway.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.