According to a study conducted by the branding firm Landor Associates, 58 percent of the general population doesn't care if the products they buy are environmentally friendly. This group doesn't care about green practices such as recycling, corporate social responsibility or natural and organic ingredients.
Only 25 percent of respondents consider themselves "green interested," meaning that while members of this group are concerned about the environment, they are not active in its defense. The remaining 17 percent consider themselves "green motivated," meaning they feel it's very important for a company to be environmentally responsible.
Green-motivated consumers base their purchase decisions on whether or not a brand reflects green behavior in its packaging, ingredients and corporate practices.
Most cyber attacks could be avoided by adopting a list of Critical Security Controls that were created by the Center for Internet Security. That’s the message from Steve Mustard of the Automation Federation.
How 3D printing fits into the digital thread, and the relationship between its uses for prototyping and for manufacturing, was the subject of a talk by Proto Labs' Rich Baker at last week's Design & Manufacturing Minneapolis.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies.
You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived.
So if you can't attend live, attend at your convenience.