Research was undertaken to determine design engineers’ driving habits and to
obtain their opinions about passenger vehicles in general. The study
specifically examines the following issues:
Current passenger vehicles driven and future selections
On May 6th, 1999, 2000 questionnaires were mailed to a random
selection of Design News subscribers. A quarter and a postage-paid,
self-addressed envelope were included with each questionnaire as a response
As of June 14th, a total of 506 completed surveys were returned,
representing a response rate of 25%. A sample of the survey can be found in the
Technical Appendices of this report.
Current Auto Trends - Make
Nearly 20% of Design News readers currently drive a passenger
vehicle manufactured by Ford. The next most mentioned maker of passenger
vehicles is Chevrolet. Twenty-one other vehicle makes were listed by 1% or
fewer respondents. For a complete list, see table 1-1 in the
Q1.a What is the make and year of passenger vehicle you drive now?
Current Auto Trends - Model
The passenger vehicle model Ford Taurus/Taurus SHO is currently driven by
3% of those surveyed. In addition to the models listed below, several other
models were listed by 1% or fewer respondents. For a complete list, see
table 1-1 in the appendices.
Q1.a/b What is the make/model and year of the passenger vehicle you drive
Future Auto Trends
Twenty-eight percent of respondents would buy a GM passenger vehicle if
they were buying today. Ford and Chrysler are the next most popular makes of
passenger vehicles, with 17% and 16% of respondents respectively choosing
Q2. If you were to buy a new passenger vehicle today, what would you buy?
Importance of Attributes
Sixty-eight percent of respondents rate reliability as the first, second
or third most important attribute for the next passenger vehicle they will
purchase. Price and safety round out the 3 most important attributes. The
least important attribute according to 52% of respondents is a sound