Yokohama Tire Corp., a division of Yokohama Rubber Co. (YRC) of Fullerton, CA, has launched Eco Treadsetters (ecotreadsetters.com), an online environmental social network that offers daily green news and forums. The site also features how-to guides on green initiatives and interviews with musicians interested in green issues. Visitors can create personal profiles that can include videos, photos and written descriptions pertaining to eco-friendly projects. “Our goal is to create an entertaining, newsy, socially relevant site, says YRC President Tadanobu Nagumo.
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