A new study by TerraChoice Environmental Marketing of Reading, PA, finds a whopping 99 percent of consumer products are guilty of greenwashing — the PR equivalent of hawking green attributes inaccurately. In the report, "Six Sins of Greenwashing," TerraChoice found that 1,018 common consumer products ranging from toothpaste to caulking to shampoo and printers committed at least one of the firm's identified six sins when touting "eco-friendly" products. The six sins include:
Sin of vagueness. Products often claim their ingredients are 100 percent natural when some of those natural substances are hazardous.
Sin of hidden trade-off. "Energy-efficient" products sometimes contain hazardous materials.
Sin of no proof. Some shampoos claim to be "certified organic" with no verifiable certification.
Sin if irrelevance. Products may claim to be CFC-free when CFCs were banned 20 years ago.
Sin of fibbing. Products sometimes falsely claim to be certified by a recognized environmental group.
Sin of lesser of two evils. "Organic" cigarettes or "environmentally friendly" pesticides.
Cost, product development rigor, the patient-as-a-user movement, and consumer electronics that include wireless connectivity are just a few hot topics swirling around medical devices. Each brings challenges that create innovation opportunities. If we briefly look at each one, we can see that one common need will be innovation in simplicity.
The supply chain will change significantly over the next 10 years as industry 4.0 technology enhances supply chain performance, according to the 2015 MHI Annual Industry Report, “Supply Chain Innovation — Making the impossible possible.”
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