A new study by TerraChoice Environmental Marketing of Reading, PA, finds a whopping 99 percent of consumer products are guilty of greenwashing — the PR equivalent of hawking green attributes inaccurately. In the report, "Six Sins of Greenwashing," TerraChoice found that 1,018 common consumer products ranging from toothpaste to caulking to shampoo and printers committed at least one of the firm's identified six sins when touting "eco-friendly" products. The six sins include:
Sin of vagueness. Products often claim their ingredients are 100 percent natural when some of those natural substances are hazardous.
Sin of hidden trade-off. "Energy-efficient" products sometimes contain hazardous materials.
Sin of no proof. Some shampoos claim to be "certified organic" with no verifiable certification.
Sin if irrelevance. Products may claim to be CFC-free when CFCs were banned 20 years ago.
Sin of fibbing. Products sometimes falsely claim to be certified by a recognized environmental group.
Sin of lesser of two evils. "Organic" cigarettes or "environmentally friendly" pesticides.
Lithium-ion battery prices will drop rapidly over the next 10 years, setting the stage for plug-in vehicles to reach 5%-10% of total automotive sales by the mid- to late-2020s, according to a new study.
Two researchers from Cornell University have won a $100,000 grant from NASA to continue work to develop an energy-harvesting robotic eel the space agency aims to use to explore oceans on one of the moons of Jupiter.
Is the factory smarter than it used to be? From recent buzzwords, you’d think we’ve entered a new dimension in industrial plants, where robots run all physical functions wirelessly and humans do little more than program ever more capable robotics. Some of that is actually true, but it’s been true for a while.
A recent Design News-exclusive study proves that engineering professionals are at the very forefront of this push into the future and making direct financial, performance, and value impact on their organizations by being personally involved or final decision-makers on automation solution and component choices.
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