A new study by TerraChoice Environmental Marketing of Reading, PA, finds a whopping 99 percent of consumer products are guilty of greenwashing — the PR equivalent of hawking green attributes inaccurately. In the report, "Six Sins of Greenwashing," TerraChoice found that 1,018 common consumer products ranging from toothpaste to caulking to shampoo and printers committed at least one of the firm's identified six sins when touting "eco-friendly" products. The six sins include:
Sin of vagueness. Products often claim their ingredients are 100 percent natural when some of those natural substances are hazardous.
Sin of hidden trade-off. "Energy-efficient" products sometimes contain hazardous materials.
Sin of no proof. Some shampoos claim to be "certified organic" with no verifiable certification.
Sin if irrelevance. Products may claim to be CFC-free when CFCs were banned 20 years ago.
Sin of fibbing. Products sometimes falsely claim to be certified by a recognized environmental group.
Sin of lesser of two evils. "Organic" cigarettes or "environmentally friendly" pesticides.
Two different shape-shifting polymers have been announced from two different universities: Wyss Institute at Harvard University and Zhejiang University in eastern China. Both of them change their shapes when immersed in water, and the one from Wyss Institute was made with 3D-printing techniques.
When you think of the DARPA Robotics Challenge, you may imagine complex humanoid contraptions made of metal and wires that move like a Terminator Series T-90. But what actually happened at the much-vaunted event was something just a bit different.
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