While the media has given a lot of attention to "going green," consumers are a bit ho-hum, according to Yankelovich research. In a survey of 2,763 consumers, the firm found only 34 percent are more concerned about environmental issues than a year ago. Fewer than 22 percent believe they can make a difference with it comes to the environment. "Consumers are not drinking the Kool-Aid when it comes to green," says J. Walker Smith, president of Yankelovich. "While they're highly aware of environmental issues due to the glut of media attention, 'going green' in their everyday life is not a big concern or high priority." The survey shows only 13 percent of respondents have a passionate interest in the environment, while 48 percent are either unmoved or simply don't care.
In a move that strengthens its 3D design business, Stratasys continued a 15-month buying spree this week by announcing its plan to acquire GrabCAD, a provider of a cloud-based collaboration environment for engineers.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.