While the media has given a lot of attention to "going green," consumers are a bit ho-hum, according to Yankelovich research. In a survey of 2,763 consumers, the firm found only 34 percent are more concerned about environmental issues than a year ago. Fewer than 22 percent believe they can make a difference with it comes to the environment. "Consumers are not drinking the Kool-Aid when it comes to green," says J. Walker Smith, president of Yankelovich. "While they're highly aware of environmental issues due to the glut of media attention, 'going green' in their everyday life is not a big concern or high priority." The survey shows only 13 percent of respondents have a passionate interest in the environment, while 48 percent are either unmoved or simply don't care.
Being in an incubator can be analogous to shopping in a “big box retailer.” You can find many things you need under one roof along with moral support to sustain and move your startup to a successful launch.
Scientists at four major universities in Europe have released a joint paper describing the use of light to put active materials into motion and to control that motion, producing lifelike mechanisms that may or may not contain living organisms, but can produce useful work.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.