While the media has given a lot of attention to "going green," consumers are a bit ho-hum, according to Yankelovich research. In a survey of 2,763 consumers, the firm found only 34 percent are more concerned about environmental issues than a year ago. Fewer than 22 percent believe they can make a difference with it comes to the environment. "Consumers are not drinking the Kool-Aid when it comes to green," says J. Walker Smith, president of Yankelovich. "While they're highly aware of environmental issues due to the glut of media attention, 'going green' in their everyday life is not a big concern or high priority." The survey shows only 13 percent of respondents have a passionate interest in the environment, while 48 percent are either unmoved or simply don't care.
One way to keep a Formula One racing team moving at breakneck speed in the pit and at the test facility is to bring CAD drawings of the racing vehicleís parts down to the test facility and even out to the track.
Most of us would just as soon step on a cockroach rather than study it, but thatís just what researchers at UC Berkeley did in the pursuit of building small, nimble robots suitable for disaster-recovery and search-and-rescue missions.
Design engineers need to prepare for a future in which their electronic products will use not just one or two, but possibly many user interfaces that involve touch, vision, gestures, and even eye movements.
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