While the media has given a lot of attention to "going green," consumers are a bit ho-hum, according to Yankelovich research. In a survey of 2,763 consumers, the firm found only 34 percent are more concerned about environmental issues than a year ago. Fewer than 22 percent believe they can make a difference with it comes to the environment. "Consumers are not drinking the Kool-Aid when it comes to green," says J. Walker Smith, president of Yankelovich. "While they're highly aware of environmental issues due to the glut of media attention, 'going green' in their everyday life is not a big concern or high priority." The survey shows only 13 percent of respondents have a passionate interest in the environment, while 48 percent are either unmoved or simply don't care.
The Dutch are known for their love of bicycling, and they’ve also long been early adopters of green-energy and smart-city technologies. So it seems fitting that a town in which painter Vincent van Gogh once lived has given him a very Dutch-like tribute -- a bike path lit by a special smart paint in the style of the artist's “Starry Night” painting.
The UX Italia video contest recognizes Italian machinery, technology, and other experience solutions that have contributed meaningful improvements to people’s lives and production processes. If you submit a three-minute video showcasing how the quality of Italian machinery's User eXperience is essential to your company's success, you just may win a trip to Italy.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.