With built-in iTunes software, surround-sound quality speakers and the ability to hold up to 100 or even 500 songs, the ROKR provides a unique cell phone experience. Besides its audio capability, the unit has a display that can show full-screen movies and videos, as well as an integrated VGA camera for taking pictures. The unit has an illuminated keyboard, white-light backlighting for the LCD screen and a white LED Flash lamp for the camera. In addition to synchronized rhythm lights that provide a visual accompaniment to the music, the light pattern can be customized for incoming calls. The LEDs require a higher voltage than the 3.7V Li-ion battery, so analog technology provides the dc-dc boost voltage.