One of the ways that companies test new product concepts is by building physical prototypes and letting users try them. Seenu Srinivasan, a Stanford Business School professor of marketing and management science, thinks that virtual prototypes created online might make more sense than physical prototypes for some companies. His research indicates that virtual prototypes provide nearly the same results as physical prototypes. He quickly adds that virtual prototypes are often much less expensive to build and test than their physical protocounterparts. "The Web reduces the uncertainty in new product introduction by allowing product testing of more ideas in parallel," says Srinivasan. He worked with a bicycle pump manufacture that compared a new pump design against competitive designs. They found that the virtual prototype worked as well as the physical prototypes when predicting which design would be most successful. However, Srinivasan also says virtual prototypes are not perfect. "It remains to be seen which goods are best suited to virtual visual testing." For more information, go to www.gsb.stanford.edu.
Advertised as the "Most Powerful Tablet Under $100," the Kindle Fire HD 6 was too tempting for the team at iFixit to pass up. Join us to find out if inexpensive means cheap, irreparable, or just down right economical. It's teardown time!
The first photos made with a 3D-printed telescope are here and they're not as fuzzy as you might expect. A team from the University of Sheffield beat NASA to the goal. The photos of the Moon were made with a reflecting telescope that cost the research team £100 to make (about $161 US).
The increased adoption of wireless technology for mission-critical applications has revved up the global market for dynamic electronic general purpose (GP) test equipment. As the link between cloud networks and devices -- smartphones, tablets, and notebooks -- results in more complex devices under test, the demand for radio frequency test equipment is starting to intensify.
Much of the research on lithium-ion batteries is focused on how to make the batteries charge more quickly and last longer than they currently do, work that would significantly improve the experience of mobile device users, as well EV and hybrid car drivers. Researchers in Singapore have come up with what seems like the best solution so far -- a battery that can recharge itself in mere minutes and has a potential lifespan of 20 years.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.