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Latest Analysis
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Feature-advantage-benefit could help engineers in how we approach design problems, how we sell our ideas to management, and how we market ourselves when it comes to jobs.
Many diverse markets take advantage of semiconductor IP; so many that no one can recite the entire list without leaving off several. So why do we track all the vertical markets? They all have a unique set of requirements and value attributes differently. One major vertical market segment is automotive.
Adam Berger hacked a computer keyboard into a mini key-tar to play with his band.
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