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Siemens Automation Summit Goes To Disney

June 14, 2007

More than 800 users of Siemens automation technology went to Disney World this week for the company’s annual Automation Summit. The event has been anything but Mickey Mouse so far.  

Speaking during the Summit’s keynote session, Siemens Vice President of Automation and Motion Raj Batra listed a handful of timely automation issues that the event would highlight–safety and security, energy efficiency, modernization, industrial networking, and tracking. "These are the important issues facing manufacturers right now," he says.

And the event’s end-user presentations reinforced Batra’s point. To take an example, one presentation detailed how Owens-Illinois modernized the proprietary motion control systems on its glass forming lines using Siemens’ Simotion platform. These forming lines typically mix servo-and inverter-driven mechanisms. Tom Green, a portfolio manager with O-I’s R&D group, notes that Siemens was the only vendor to propose a single technology solution for both the servo and inverter systems. "We didn’t believe them when they said they could do it," Green says. "But they proved us wrong."

Another user presentation described how Osram Sylvania in April implemented wireless networking technologies as a way to simplify I/O communications on one of its light-bulb production machines. According to Staff Engineer Roger Girard, the machine’’s rotating exhaust turret had been suffering from communication difficulties due in large part to slip ring failures. The company’s solution: use wireless Ethernet to handle I/O that formerly went through the slip ring.

Check back over the next couple of days for more on both of these machine improvement projects.

And as for tracking and tracing, Siemens showcased its RFID capabilities using the attendees as the items to be tracked. Siemens embedded UHF tags in our badges for the show. Readers and displays placed around the event flashed our names whenever we walked by. Other readers were placed at the various technology exhibits, wirelessly registering which attendees showed interest in which technologies.

We were promised there would be no RFID readers at the hotel bar or pool. For my sake, let’s hope that’s true.

Posted by Joseph Ogando on June 14, 2007 | Comments (4)

December 24, 2008
In response to: Siemens Automation Summit Goes To Disney
process automation commented:

Cool Stuff All the steps are clearly mentioned. Thanks


June 15, 2007
In response to: Siemens Automation Summit Goes To Disney
Michael Perlman commented:

UGS gave a session presentation on its software products. The acquisition was mentioned a number of times by Siemens management at the General sessions. Siemens feels that with this acquisition they can now provide support from the time an product is just an idea all the way through the production process. It was noted that Siemens and Disney have a 12 year strategic alliance agreement in place. At a panel session with Disney Imagineers, it was stated that Disney uses Siemens Safety PLCs on a number of its rides. They plan to use Siemens PLCs and motion control products on future rides. Siemens sponsors Epcot’s nightly fireworks show and the Planet Earth ride. The Imagineers said that an after ride experience is being developed featuring Siemens products.


June 14, 2007
In response to: Siemens Automation Summit Goes To Disney
DRJustman commented:

Interesting that Siemens decided to have its show at Disney World, which almost exclusively uses Allen-Bradley controls on its rides.


June 14, 2007
In response to: Siemens Automation Summit Goes To Disney
icconian commented:

Did they say anything about acquisition of the UGS company? (PLM/CAD/CAM/CAE software)

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