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Obama Should Tell Detroit's CEOs: No

November 11, 2008

The auto lobby is pushing hard for a federal bail out right now. As much as I support American manufacturing, I think a federal bail out for GM, Ford and Chrysler would be a tragic mistake.

In the first place, I don’t support the idea that the government should prop up failing industries, as painful as that might be. If we did, the textile mills in Lowell, MA would still be humming away, even though those products are made more productively in the Third World.  My hometown of Pittsburgh, PA would still be clouded with toxic gases from the J&L coke ovens that lined the Parkway East. And so on. We have adapted and found our place in the global economic order. Pittsburgh is booming with Internet and automation spin-offs from Carnegie Mellon University. Lowell, MA buzzes with nano manufacturing and other research spawned at UMass Lowell.

I also don’t support propping up badly managed industries. As any tool builder or injection molder operating in North America knows, the auto industry has been very badly run. I discussed the supply chain aspect of this at length in my first co-written book, Straight to the Bottom Line. In a chapter called “A Tale of Two Spenders”, I looked at a seminal moment in Detroit when Auto OEMs had the choice of following the collaborative product development process espoused by Chrysler’s Tom Stallkamp or the head-knocking approach of GM’s Jose Ignacio Lopez de Arriortua. The supplier-busting approach evolved into reverse auctions, which automated the supplier-be-damned approach in Detroit.

And recently I blogged about the inappropriate priorities in Detroit  today, where CEOs emphasize engineering aimed at expensive frills and luxury cars. Management should be telling engineers to put more emphasis on fuel-efficient, durable cars that use as many environmentally friendly materials as possible.

I thought I was in the wilderness on this until I read a very powerful column in yesterday’s Wall Street Journal by former Detroit Bureau Chief Paul Ingrassia: “Detroit Auto Makers Need More than a Bailout.”

It’s time for a fresh start with new management at the helm. There is a place for American-owned auto producers. A big place. And employment will start growing again. We need to clean out the bad management in Detroit just as much as we need higher-quality management on Wall Street.

Posted by Doug Smock on November 11, 2008 | Comments (17)

December 17, 2008
In response to: Obama Should Tell Detroit's CEOs: No
jlevans commented:

Yes, no-nonsense thinking! I saw Paul Ingrassia tonight (Dec 12, 08) and agree with both of you. Let Detroit get themselves out of their self-created mess.


December 3, 2008
In response to: Obama Should Tell Detroit's CEOs: No
lestr commented:

I certainly hope Obama is reading this and decides not to bail out Detroit. Management, not the people who design and build the product, is solely responsible for the direction in which a business goes. Just recently, even the Japanese have commented on the state of affairs in this country and are dead on target. They basically said that Detroit focused in building luxurious, expensive vehicles which are not environmentally friendly. With Bush giving tax breaks to people who purchased a Hummer, who needs enemies? No wonder the economy is in such a sad state. This country was built on hard, honest-to-goodness work, not hand outs to poor performers. Reorganize Detroit and throw the bums out less the billions they have amassed.


December 3, 2008
In response to: Obama Should Tell Detroit's CEOs: No
R J commented:

To say that Detroit doesn\’t build what consumers want is a bit off.

The vehicle that sold the most units in the US in 2007 was the Ford F-150, a full sized gas guzzler. The majority of consumers didn\’t really want fuel efficiency until gas headed up over $4 a gallon. The majority of consumer also eat up all the gadgets that are going into vehicles now.

I would love to see more basic, fuel efficient and alternative fuel vehicles but I\’m not the majority.


November 25, 2008
In response to: Obama Should Tell Detroit's CEOs: No
Shane Olson commented:

Your simplistic analysis reveals your lack of understanding of the situations faced by American-based Automakers. It\’s easy to pile on the criticism and Monday quarterbacking, with your benefit of hindsight and lack of responsibility for the actual ramifications. What I would like to ask is, \”What would you really have done differently if you had been in charge and knew all the details at the time, but couldn\’t see the future?\”. I wonder if you would have spoken to the any of the Boards with such confidence and wisdom, given the propect of shutting the company down through extended stikes or lack of structural cost improvements. Your opinion that the industry is failing is based on a defeated approach, which no one in the industry will use as a basis for action. There have always been challenges and the current one is truly immense. However, those in the American Automotive Industry will apprroach this challenge with a serious attitude of how to turn the trend around and win, rather than simply give up.

You offer one solution - regarding supplier relations. While it is a critical aspect of the automotive business, do you really believe that has significant relevance to the current situation? The present situation is a lack of demand issue driven primarily by consumer\’s economic concerns and has little to do with how parts are purchased. All automakers are needing to respond and other countries are actively supporting their local industries in developing a response.

You also mention a priority on frills and luxury… While some customers desire frills and luxury, your opinion that this has been the priority in Detroit shows your lack of connection with the industry, which has been focusing on quality, fuel-efficient vehicles in the midst of consistently more stringent gov\’t regulations.

Overall, this has been a very poor advirtisement for your book. It only contributes to the confusion about this subject, at a time when understanding is critical for finding resolution that won\’t cost many times more for the US gov\’t and citizens compared with any risks involved with loans.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
Made in USA commented:

The climate crisis is real. Look at the data, it is irrefutable. If you don\’t understand what you are looking at, find someone to explain it to you. Detroit\’s problems can be solved by building cars that people want to buy. Fuel efficient, durable, high quality, and reasonably priced. You are correct that Managers don\’t build cars, Engineers and Factory workers do. Clean out the top drawers and make room for the future.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
OpenYourEyes commented:

So, why wouldn\’t you support a $25 billion loan to the \”badly run\” auto companies when a $700 billion loan for the financial industry has already been approved?!? They committed downright FRAUD when they packaged BS subprime mortgages together into derivative securities and sold them as AA and AAA investments. And congress rewarded this behavior with $700 billion of our dollars to make things ok. One of the huge fallouts of the \”financial crisis\” was the immediate tightening of the credit markets, making is very difficult to sell cars. And, the housing slump is also being compounded by this tightening. All because of mis-management in our finanical sector. Is this the ONLY reason the Detroit 3 are in trouble right now? Of course not, but this \”perfect storm\” of the housing slump, outrageous oil prices and the credit crunch have resulted in a bad situation turning dire. If done correctly, I think that these \”bailouts\” will have an extremely positive effect on the American auto industry. And I don\’t think that a little help should come for free. OPEN YOUR EYES and you will see that the cost of doing nothing will be MUCH greater than the cost of doing something. In other words, give them a loan NOW or pay to clean up the mess later when one or two of them fail and put hundreds of thousands of people out of work.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
Conserned Guy commented:

Pelosi Reid Obama McCain = Detroit Bail-out as well. You know McCain is gonna help along with Obama for this bailout.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
J. Munn commented:

What about all of the automotive suppliers? Do they get a cut too? You know they have been feeling the financial crunch too. And they are part of the industry. So where does it stop? OEMs, Tier 1, Tier 2, Tier 3? Offshore suppliers of resins and nuts and bolts?

I agree - leave it alone to work out it\’s own problems. If they can\’t - then GO UNDER just like so many of the smaller suppliers that they helped devestate.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
G. Dinique commented:

I like you contradictory article, but I respectfully disagree.

First of all the reason the automakers are in this situation has to do more with the economy and the fact that we have a saturated market.

Second, it is not necessarily the management that is at fault, or the portfolios of vehicles. GM, for instance has more vehicles getting 30 mpg or better than many.

Third, we have a very high, misreported unemployment rate, I am estimating at greater than 20%, when you count the people ineligible to receive benefits. Why, you may ask. Because, NAFTA and the \”globalization\” efforts have eroded the manufacturing base in this land of opportunity of ours for over 15 years. And, yes the government allowed that to happen without any implications, tariffs, or penalties for meeting a domestically made vehicle content. These jobs will at some point be replaced with lower paying ones in service or other industries, but our manufacturing base will be gone for ever. Welcome to the world of low cost, low quality from China, India and the like, third world countries cost with implications in quality and health for years to come.

To summarize, the market base for many is now unemployed and growing in that direction, which in turn affects the buying power, and the economy, thus the current outcome. So long the projections for selling 16 million vehicles per year.

Doug, you may be right with your suggestion, but I don’t see any suggestions toward fixing this, only that we should let it suffer. And by the way, Japan, Germany and other governments do help their automotive companies.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
JJ commented:

Do you guys don\’t uderstand how many folks would be effected if auto industry goes under. I agree there needs to be some kind of restrictions on the loans. Remember Chrysler loans back in the 80\’s. that was a good thing.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
B.King+ commented:

I partally agree. I just hate the situation it will put so many families in till the market figures out what to do next.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
JMH commented:

I find it incredible that you can put this title on a magazine aimed at designing components and products for the consumer market. This seems to me to be another example of the liberal press. Do you understand that the American automotive companies are a small part of the estimated 7 MILLION American workers that are dependent on the industry for their income? Get out of your ivory tower and get into a manufacturing plant, large or small and see the real world.


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
M. Simon commented:

No matter which party won the election \\\”Climate Crisis\\\” nitwits were going to be in charge. McCain was just as anti-coal as Obama/Biden.

We did have a two party election. One of them was the Me Too Party. The difficulty is that no one is completely sure which was the Me Too Party.

We are so ….


November 20, 2008
In response to: Obama Should Tell Detroit's CEOs: No
John Dodge commented:

Doug,

I vehemently disagree and promise we will will all pay for making the upper Midwest more of a waste land than it already is. Jon Titus - how could the framers envisioned this. Read The Nine for some good insight on how vague the constitution really is. You\’re right - the constitution should not stand in the way of doing what\’s right.


November 18, 2008
In response to: Obama Should Tell Detroit's CEOs: No
Shmooz commented:

While I agree that GM, Ford, and Chrysler have made some bad product choices, I think we are neglecting some other significant factors affecting their predicament. Those factors are the financial crisis and the run up of the cost of gas. If you can not borrow money at a reasonable rate, then there is only so much you can do. In addition, the increase in the cost of gas had increased at a rate that was unexpected. Even Toyota was caught behind this eight ball. They have shut down their brand new Tundra plant in San Antonio, TX for about a month now. This plant was also a $1.3 billion investment and no one is being critical of Toyota for their lack of "judgement".


November 13, 2008
In response to: Obama Should Tell Detroit's CEOs: No
Jon Titus commented:

Right on, Doug. In fact it is unconstitutional for the government to bail out companies or individuals. But why let that stand in the way of anything.


November 11, 2008
In response to: Obama Should Tell Detroit's CEOs: No
G. Evanick commented:

Pelosi + Reid + Obama = Detroit Bail-out. The clowns are running the circus. It's inevitable now. However, the financial decline from it will be dwarfed by the economic devastation resulting from the policies of the "Climate Crisis" nitwits. Cheers!

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