Rockwell Automation's funny retroencabulator video

April 24, 2007

Here's the hilarious "Retroencabulator" video making the rounds on Youtube courtesy of ebaumsworld parodying a fictitious Rockwell Automation product. It's copyrighted 1997 by Rockwell so I have to assume the company has (or had) a sense of humor. However, searching "retroencabulator" on Rockwell's site comes up dry. Allen-Bradley (now part of Rockwell), Reliance Electric and Dodge Gears (both part of Baldor now) parttake in the fun.

The encabulator - a precursor to Star Wars devices, indeed - was the fictitious invention of New York attorney Bernard Salwen who in 1946 wrote about the "Turbo-Encabulator" as a spoof on technical jargon. Many technoology companies - from GE to DaimlerChrysler - have evolved the encabulator over the decades, culminating in Rockwell's video in 1997.

Posted by John Dodge on April 24, 2007 | Comments (2)

February 27, 2009

In response to: Rockwell Automation's funny retroencabulator video
Mr Rockwell commented:

Ok what did he just say?

April 24, 2007

In response to: Rockwell Automation's funny retroencabulator video
rickey gold commented:

Fabulous! I'm sharing this with all my communications colleagues...as well as my engineering clients.

Design News Partner Zones

Light Matters: The Unsung Heroes of Modern Health Care
First, let's define "no-compromise." In an ideal configuration, this lamp would use a high-brightness LED (HBLED) that is built into a small, integrated package and is able to produce a large quantity of focused light, operate with a high level of reliability and generate no audible noise. Is this difficult? Yes, but it is possible.
Read More

Design Engineers' Portal for Sensing and Machine Safety
Whatever industry you're in, or whatever product you manufacture, the right sensors to automate your plant, and to improve your overall efficiency, quality and safety are a must. You'll find Banner Engineering to be an amazing resource of products, training and people with expertise.