Link This | Email this | Blog This | Comments (3)

John Dodge

Boeing 787 Dreamliner is launched (from the PR standpoint)

The 787 was officially launched at 3:30 PT yesterday at Boeing’s sprawling Everett, Wash. plant. I, for one, could not get the promised live webcast although I was 30-minutes late due to birthday dinner. Boeing says about 100 million viewed via TV feeds and the webcast. But I took the survey on how happy I was with the webcast - since I didn’t get it, I was not happy - and from the questions, they recited all the themes in our now famous Boeing 787 package.

While waiting for Godot, whoops, I mean the live webcast, I did sign up from the 787 World Design Team (click on "Launch 787 Dreamliner site" and then "who’s building." Boeing  used Flash pages instead and sometimes URLs are not available.)" The World Design Team is a great idea although for now it doesn’t look like much more than a PR ploy. But let’s face it: the opportunities to hype a good-looking airplane that caters to greater passenger comfort are too good to pass up. If you like planes, there’s lots of new podcasts, videos an other content. Clearly, Boeing has spent lavishly on marketing and why not with 677 orders for the plane worth close to $100 billion at retail pricing (but no one pays retail, anymore!)

As a member of the World Design Team, I will be able to offer feedback and so will the general public whose approval of flying ranks right down there with the citizenry’s ratings of Congress (it’s real low in case you didn’t know). Boeing’s says it wants to hear about your flight experiences to better tailor the plane although let’s face it, the thing is already designed. Who’s want to ride in a plane designed on the fly? Pun intended. Anyhow, my fear is "the game changer" as Boeing likes to call the 787 will be the same old game when the airlines get a hold of it and cram it with butt-busting seats that are a mere 17-inches wide. I said as much in my June 4 column. Of course, Boeing’s video’s show on the interior no less than a business class seat - you know, the seats that cost $8,000 for flying across the Atlantic and that few passengers can afford.