I find it so interesting how small these type of components can actually get, but you're right that it's a bit pricey at the moment. Still, I think it would have some really valuable usages, especially for medical devices. The price surely will eventually come down, no?
Elizabeth, sometimes the high cost is worth it. Using the example Charles stated in the article, imagine your doctor told you you needed the ingestible endoscope procedure and your doctor posed two choices:
The regular ingestible endoscope at one price (and its horse-pill size), and a new one that is 20% more expensive but the size of a regular Tylenol capsule.
The higher cost might very well be worth it when choking down a monster pill of an endoscope.
A point well illustrated, TJ, and I think you're right here. Sometimes it is worth it to pay a little extra for convenience and, in this case, comfort and well-being, especially when health is concerned.
That's a good thing, Chuck, even though both you and TJ point out that sometimes the cost is worth it. I know personally I will pay a little extra for something because I do believe you get what you pay for. Health is one place where skimping wouldn't be such a great option.
@Elizabath: Indeed there are certain things which should consider as high priority than the cost. Health industry is one example for it. Quality plays a major role in these areas / industries and it should be focused in a much higher manner. So in such scenarios cost factor becomes secondary.
The Medical Device industry is an odd market place. The volume for products is not really that high, and if you have a unique device you can pretty much charge what ever you want, and company's do (sorry patients).
One of the strangest aspects to the industry is the reuse of disposable devices, like tubing sets. It's not that big of an issue in large, industrial nations, but in smaller countries tubing sets for various procedures are sometimes reused. Devices now try to track the tubing sets to make certain that they are not used more than once. As the tubing sets become more expensive, because of the electronics to prevent reuse, you then start to see bootleg tubing sets of dubious quality. Certainly worse than getting a bootleg Carolina Herrara bag.
Right now, an ingestible enoscope is big -- a pill measuring 25 mm long and 10 mm in diameter. I'd have to be pretty sick to agree to swallow a pill that large. That's why, as TJ points out, there will be applications for this technology before the cost comes down.
True Elizebeth its seems to be that the company is practicing marketskiming pricing at the introductory level.
Anyway, when it comes to medical devices its still in the affordable level by the individuals.
The question of whether engineers could have foreseen the shortcut maintenance procedures that led to the crash of American Airlines Flight 191 in 1979 will probably linger for as long as there is an engineering profession.
More than 35 years later, the post-mortem on one of the country’s worst engineering disasters appears to be simple. A contractor asked for a change in an original design. The change was approved by engineers, later resulting in a mammoth structural collapse that killed 114 people and injured 216 more.
If you’re an embedded systems engineer whose analog capabilities are getting a little bit rusty, then you’ll want to take note of an upcoming Design News Continuing Education Center class, “Analog Design for the Digital World,” running Monday, Nov. 17 through Friday, Nov. 21.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.