HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Electronics News
Cadillac CUEs In-Car Entertainment
12/1/2011

Image 1 of 4      Next >

Engineer Mike Hichme (left) and designer Stuart Norris (right): GM's design and engineering teams colocated in an effort to understand the customer's needs and choose the right technologies to support those needs.
Engineer Mike Hichme (left) and designer Stuart Norris (right): GM's design and engineering teams colocated in an effort to understand the customer's needs and choose the right technologies to support those needs.

Image 1 of 4      Next >

Return to Article

View Comments: Newest First|Oldest First|Threaded View
Page 1/3  >  >>
Charles Murray
User Rank
Blogger
Re: Development time
Charles Murray   2/1/2012 8:19:15 PM
NO RATINGS
A final note on the Prius PHV, Ann. To me, it seems like the most logical form of electrification in vhicles today. By minimizing the size of the battery, Toyota will hopefully keep the costs down. If you're a person who drives less than 13 miles roundtrip to work, and if you recharge religiously, you can run in pure electric mode the majority of the time.  

Ann R. Thryft
User Rank
Blogger
Re: Development time
Ann R. Thryft   2/1/2012 3:36:48 PM
NO RATINGS

Thanks, Chuck. I'm interested in finding out what that price will be and I imagine so are a zillion others.


Charles Murray
User Rank
Blogger
Re: Development time
Charles Murray   1/30/2012 7:46:48 PM
NO RATINGS
Ann: We should know by second quarter of this year. Predictions seem to vary from $28K to $32K, but when I interviewed Toyota engineers over the summer, they described the sweet spot as $26K. I doubt they can come in that low, but they do have the advantage of a small-ish battery on this (one-third the size of the Volt battery), so they should be able to keep costs down.  

Ann R. Thryft
User Rank
Blogger
Re: Development time
Ann R. Thryft   1/20/2012 12:54:31 PM
NO RATINGS

Wow, that price could make a big difference. Under $20K is my sweet spot for buying a new car, but under $30K is when I start paying attention. When do you think we'll find out?


Charles Murray
User Rank
Blogger
Re: Development time
Charles Murray   1/19/2012 7:48:48 PM
NO RATINGS
Next we want to hear how much Toyota is going to charge for its plug-in vehicle, the Prius PHV. If that comes in at a reasonable price -- say, $28K -- we'll really see electrification appealing to more consumers. We should know soon.

Ann R. Thryft
User Rank
Blogger
Re: Development time
Ann R. Thryft   1/19/2012 1:10:54 PM
NO RATINGS

Thanks for reporting on that lower-priced Prius and the down-sized pricing of plug-in hybrids. They should go a long way toward getting volumes up by appealing to more consumers, especially in these tough economic times.


Charles Murray
User Rank
Blogger
Re: Development time
Charles Murray   1/18/2012 11:39:45 PM
NO RATINGS
Ann, I'm afraid that until now, most hybrids and electric cars have been aimed at upper-end consumers. That's starting to change no, though, with last week's introduction of the $19,000 Prius c. Automakers are also turning to plug-in hybrids because they can market them at the mid-level of the market by reducing the size of the battery and, therefore, reducing the cost.

Ann R. Thryft
User Rank
Blogger
Re: Development time
Ann R. Thryft   1/9/2012 12:24:30 PM
NO RATINGS

Chuck, that's a really interesting shift in what's defined as luxury. Thanks for pointing that out. OTOH, I hope that doesn't mean that EVs and hybrids are being aimed at the upper end of consumers, since that will most likely delay acceptance and the higher volumes needed to make them mainstream. During the energy crisis in the mid-70s, people started buying smaller Japanese cars in huge numbers because they both cost less and had better mileage than Detroit. It was a win-win.


Charles Murray
User Rank
Blogger
Re: Development time
Charles Murray   1/6/2012 6:19:01 PM
NO RATINGS
I think there's a solution to the unsustainable luxury car dilemma that you mention, Ann. In earlier stories, I have mentioned that the Volt is based on a new definition of luxury. I can buy a Chevy Cruze for under $20,000 or buy a Volt for $40,000. In some respects they are the same car, same size, same foundation. The Cruze gets 42 mpg; the Volt gets about 45 mpg on gasoline and 90+ mpge using electricity. The Volt also has a few more luxuries inside. I really do believe that most of the of the buyers of the Volt, Leaf and other EVs and hybrids are wealthier consumers with a new definition of luxury. If they were buying out of a sense of pragmatism, they'd go for vehicles like the Cruze.

Ann R. Thryft
User Rank
Blogger
Re: Development time
Ann R. Thryft   12/29/2011 12:04:07 PM
NO RATINGS

I agree, Rob, that SUVs aren't always what they appear to be. And the reason that they are safer is simply that they are usually based on truck bodies, which makes them weigh more, which is partly why their mileage is so low, etc. etc.

If I want a truck--which I do--I'll buy a truck, not one of those.


Page 1/3  >  >>
Partner Zone
More Blogs from Electronics News
In his recent victory at the US Masters tournament, golfer Danny Willett unknowingly received an assist from an unexpected source -- The Boeing Co.’s computational fluid dynamics software.
A new breed of test products is needed to handle of the challenge of chips that contain hundreds of millions, or even billions, of logic gates.
The so-called “maker movement” may not be big on degrees and formal training, but it can teach the engineering community valuable lessons in product design, an expert at UBM’s Embedded Systems Conference said this week.
Attendees at UBM’s Embedded Systems Conference in Boston this week received a special treat when 100 of them were given programmable, LED-based show badges powered by eight-bit microcontrollers.
Lower cost and greater simplicity are combining to bring the FPGA to a new class of users -- the DIY community.
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
May 2 - 6, Embedded System Design Techniques™ - Rapid Prototyping Embedded Systems using Micro Python
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service