HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
Electronics News

ECIA Coverage: Let Your Customers Innovate

NO RATINGS
1 saves
View Comments: Oldest First|Newest First|Threaded View
williamlweaver
User Rank
Platinum
Truer Words
williamlweaver   10/26/2011 9:53:17 AM
NO RATINGS
This is Canonical Stuff. These words are valuable to all, regardless of their position within the Innovation Process. The only tweak I would make is to retire the antiquated term "Multi-Disciplinary" and replace it with "Interdisciplinary". Having a multitude of electrical components in a collection can be impressive, but it is not until they are integrated into a cohesive product that the magic can emerge. Interdisciplinary teams already appreciate, respect, and value the contributions from other disciplines, including the front office and customers.

We have already evolved from assembly lines, through predict, budget and prepare, and are well onto leading through innovation. This style of project management that specifically incorporates customers into the project has been championed by eXtreme Programming and other Agile Software Development methods. We would be wise to learn from their best practices.

 

Jack Rupert, PE
User Rank
Platinum
Re: Truer Words
Jack Rupert, PE   10/26/2011 1:49:37 PM
NO RATINGS
Absolutely!  This should be Marketing for Engineers 101 (or maybe Engineering for Marketing 101).  Too many times we try to tell the customer what they want.  Steve Jobs made a successful career out of that, but for most places listening to the customer is where it's at.

arenasolutions
User Rank
Iron
Minimum Viable Products + Customer Feedback = Innovation
arenasolutions   10/26/2011 9:22:03 PM
NO RATINGS
I completely agree with this post. Your customers may not know exactly what form their wants, needs should take, but you probably do! (If you take the time to listen to what they're saying.) 

We have actually moved toward a MVP model in the last year with some of our new products, and it has allowed us to work with customers to discover interesting use cases, and be much more innovative and customer focused. 

We detail our model here - http://bit.ly/ts6wVi

vimalkumarp
User Rank
Gold
value creation in innovation
vimalkumarp   10/26/2011 11:13:22 PM
NO RATINGS
But it is more important to have a value creation or value add index so as to attract the attention of the customer

 

Charles Murray
User Rank
Blogger
Re: Minimum Viable Products + Customer Feedback = Innovation
Charles Murray   11/17/2011 9:54:39 PM
NO RATINGS
To arenasolutions: Excellent point. Your customers really don't know what form the solution will take. That's why engineering teams need to be able to understand and interpret customer needs and figure out how to get from A to B. Apple's customers could never have described the interfaces that eventually took up residence on the iPhone and iPad. But Steve Jobs understood their needs and and created a technology that met those needs.

bradk
User Rank
Iron
Re: Minimum Viable Products + Customer Feedback = Innovation
bradk   1/2/2012 3:42:03 PM
NO RATINGS
1 saves
We have also moved toward a MVP model in our company during the past few months.  We have found that it has worked well with our customers.  I think it is very important to always listen tou your audince when marketing a message.


Partner Zone
More Blogs from Electronics News
In his recent victory at the US Masters tournament, golfer Danny Willett unknowingly received an assist from an unexpected source -- The Boeing Co.’s computational fluid dynamics software.
A new breed of test products is needed to handle of the challenge of chips that contain hundreds of millions, or even billions, of logic gates.
The so-called “maker movement” may not be big on degrees and formal training, but it can teach the engineering community valuable lessons in product design, an expert at UBM’s Embedded Systems Conference said this week.
Attendees at UBM’s Embedded Systems Conference in Boston this week received a special treat when 100 of them were given programmable, LED-based show badges powered by eight-bit microcontrollers.
Lower cost and greater simplicity are combining to bring the FPGA to a new class of users -- the DIY community.
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
May 2 - 6, Embedded System Design Techniques™ - Rapid Prototyping Embedded Systems using Micro Python
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service