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Newark To Rebrand Itself As Element14

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Rob Spiegel
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Neward rebranding
Rob Spiegel   7/8/2011 6:11:02 AM
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Wow. Are they really going to drop the name, Newark? . Newark wasn't a great name, but we all know Newark.

Digi-Key seems to have really shaken up distribution when they started grabbing market share with their snazzy Website three or four years ago. Looks like Newark, er Element 14, wants to leapfrog Digi-Key by offering social netowrking as part of the components mix. Should be fun to watch.

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