We’ve all grown accustomed to seeing ads in movies. Today, though, The Wall Street Journal reported that video games will follow Hollywood’s lead and place advertisements in their products. Sony, the newspaper said, will put the ads in its PS3 games. Ads could range “from a bottle of soda consumed by a virtual character to billboards inside a sports stadium.”
Using sensors and a specialized test stand, engineers have discovered that the root causes of head trauma may lie in a complex pattern of forces that todayís football helmets arenít equipped to handle.
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