We’ve all grown accustomed to seeing ads in movies. Today, though, The Wall Street Journal reported that video games will follow Hollywood’s lead and place advertisements in their products. Sony, the newspaper said, will put the ads in its PS3 games. Ads could range “from a bottle of soda consumed by a virtual character to billboards inside a sports stadium.”
The Chicago Auto Show has long been a haven for truck introductions, and this year’s edition was no exception. Chevrolet, Nissan, and Toyota all showed off new trucks, while competitors rolled out concept cars and production vehicles.
A tiny new MEMS-based reed switch may enable engineers to reduce the size of the electronic circuitry in devices ranging from ingestible endoscopes and hearing aids to insulin delivery systems and brake fluid monitors.
Visitors to this year's Pacific Design & Manufacturing Show will have an opportunity to boost their electronics acumen, thanks to a series of Learning Labs covering topics ranging from medical sensors to smart packaging.