We’ve all grown accustomed to seeing ads in movies. Today, though, The Wall Street Journal reported that video games will follow Hollywood’s lead and place advertisements in their products. Sony, the newspaper said, will put the ads in its PS3 games. Ads could range “from a bottle of soda consumed by a virtual character to billboards inside a sports stadium.”
Design engineers need to prepare for a future in which their electronic products will use not just one or two, but possibly many user interfaces that involve touch, vision, gestures, and even eye movements.
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