We’ve all grown accustomed to seeing ads in movies. Today, though, The Wall Street Journal reported that video games will follow Hollywood’s lead and place advertisements in their products. Sony, the newspaper said, will put the ads in its PS3 games. Ads could range “from a bottle of soda consumed by a virtual character to billboards inside a sports stadium.”
Self-driving automotive technology took a big step forward this week as NXP Semiconductors rolled out a pizza-box-sized module called BlueBox that it says will bring production-level, “high automation” to the roads by 2020.
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