We’ve all grown accustomed to seeing ads in movies. Today, though, The Wall Street Journal reported that video games will follow Hollywood’s lead and place advertisements in their products. Sony, the newspaper said, will put the ads in its PS3 games. Ads could range “from a bottle of soda consumed by a virtual character to billboards inside a sports stadium.”
Five years ago, optical heart rate tracking seemed like an obvious successor to the popular chest straps used by many fitness buffs, but the technology has faced myriad engineering challenges on its way to market acceptance.
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