How much would you pay for a car with a 70-mile range and a six-hour refueling time?
I ask that question because I just finished watching the recently released documentary film, “Who Killed the Electric Car?” The film, which takes a hard look at the demise of battery-powered electric vehicles, designates a long list of guilty parties for the EV’s “murder.” Among them: the federal government; oil companies; hydrogen fuel cells; the California Air Resources Board; and…the consumer.
That last one jumped out at me because, admittedly, I’m one of those consumers. Years ago, I looked at pure electric vehicle technology and decided it wasn’t for me. True, General Motors’ EV1 (the main focus of the movie) was fun to drive. Its acceleration was amazing. In many ways, it was a marvel of engineering.
But electric vehicles had a couple of serious flaws. The first was the range: Some vehicles could go 70 miles on a charge; the best could go twice that. (For more info, read our 1998 story at /article/CA86459.html.) Then there was the second flaw: Depending on who you believed, recharge times could be as long as six hours. Again, there was argument on this point, but the recharge times were always measured in hours.
So I did a little calculating. Since I made a 300-mile trek from Chicago to Detroit a half-dozen times per year, I used that as a measuring stick. Stopping four times to refuel, and taking five hours per stop, an EV could drive me from Chicago to Detroit in about 25 hours. With an internal combustion engine-based car, it took me five hours.
I did similar calculations for several other frequent trips. From Chicago to Bloomington, Illinois, the driving time would jump from two hours to seven. From Chicago to Rock Island, Illinois, it went from two-and-a-half to 12 hours.
The movie mentions the range issue but, strangely, detours around the larger issue of recharge times. Instead, EV proponents in the film repeat a mantra that 90% of all driving takes place within the normal range of an EV. Then, by extension, they conclude that 90% of consumers don’t need a vehicle with longer range.
“Given the limited range, it can only meet the needs of 90% of the population,” notes actor Ed Begley, Jr. during a facetious moment at a mock funeral for an EV. In similar moments, the movie hammers home the point that consumers only “think” they need longer range. (See the movie’s web site at http://www.sonyclassics.com/whokilledtheelectriccar/.)
And that’s where I take issue. I’ll buy their point about driving, but not about drivers. Many vehicle owners need to take occasional business trips and vacations. They don’t want to have to rent a separate vehicle to take a vacation or pick up their kids from college.
In truth, that’s an absurdly simple point. Moreover, it’s a buying decision that consumers are capable of making for themselves, no matter how many TV stars Hollywood flings at them.
Every year, consumers base their buying decisions on inclusion of features that are much less significant than 70-mile driving ranges and six-hour recharge times. They look at engines, brakes, wheels, air bags, electrical systems, and even the availability of DVD players, cup holders, and comfortable seating. Some consumers even buy toys, tools, and appliances for similarly “insignificant” reasons.
Up to now, they probably thought that was their prerogative as buyers.
I guess they didn’t realize they were committing murder when they did it.
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