LAS VEGAS – Microsoft Corp.’s home server marketing reached new levels at the 2008 Consumer Electronics Show (CES) here, as the software giant published a children’s book called, “Mommy, Why Is There a Server in the House?” Copies of the book were distributed at Microsoft’s booth.
The tongue-in-cheek book includes illustrations of commercial servers and explains to children (and adults) that servers can play a role at home.
“Big people have a server at the office,” the book says. “The office is a boring place where big people do boring things. Offices are why big people get grumpy, and say bad words. But guess what? Some servers aren’t boring. They don’t go in offices…they go in houses! Maybe in your house!”
Microsoft peppered CES with home server advertising posters this year. The company has pushed hard at the home server initiative since last CES, repeating that families can store digital memories, back up home PCs, and recover lost files with its new breed of home server, dubbed Windows Home Server.
Microsoft executives at the show were unavailable for comment about the book.