HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
CAD/CAM Corner
Are Product Demographics Pushing the Limits on Privacy?
6/4/2013

IMRSV, formerly SceneTap, tailors ads to people.   (Source: IMRSV)
IMRSV, formerly SceneTap, tailors ads to people.
(Source: IMRSV)

Return to Article

View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 2/4  >  >>
bobjengr
User Rank
Platinum
PRIVACY
bobjengr   6/6/2013 5:29:40 PM
NO RATINGS
At one time I did not think I was that paranoid but now--privacy really concerns me.  I just noticed a post indicating that NSA is "snooping" around and requiring phone companies such as Verizon to supply information relative to calls places by individuals to "state-side" areas and individuals in foreign lands.   This really bothers me. They tell us the content is not monitored.  I believe that like a moose needs a hat rack.   I "clean up" my computer on a weekly basis and noticed I had 187 "cookies" from companies such as ADWARE and others.  Wondering how this can really not be a violation of privacy.    I have an IT buddy who told me the only confidence was the thought never spoken or written.  I suspect he was correct. Great article CABE. 

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/6/2013 1:02:02 PM
NO RATINGS
I think the information requirements for making targeted advertising work with consumers are a lot higher than with business users because there's potentially more degrees of freedom of choice involved. Targeted advertising worked for business users even before the Internet, via trade publications.

Elizabeth M
User Rank
Blogger
Re: Minority Report
Elizabeth M   6/6/2013 5:04:56 AM
NO RATINGS
I was just saying in another comment, Ann, that Facebook doesn't do such a great job with their targeted ads. Amazon is OK for me, as is iTunes. But I don't do alot of purchasing based on recommendations, so I suppose I am a marketing failure for these companies!

Elizabeth M
User Rank
Blogger
Re: Limits on Privacy
Elizabeth M   6/6/2013 4:29:31 AM
NO RATINGS
"Today i myself think  that organizations know about me more than myself and this is bit annoying at times."


Yes, Debera, I know the feeling! Although sometimes, too, I find targeted ads are ridiculous and don't have me pegged at all. Facebook, for example, does that a lot...and I hear lots of complaints from my friends as well that their targeted advertising is completely off.

TJ McDermott
User Rank
Blogger
Re: Minority Report
TJ McDermott   6/5/2013 11:51:02 PM
NO RATINGS
The chance for misuse of this is technology is great, but the consequences aren't nearly so.  As a result, such technology WILL be deployed with little regard for the public.

One could view a space elevator (a.k.a Skyhook) as the opposite side of the risk/consequence coin.  We are not too far away from having the technology to build a space elevator.

The benefits of an inexpensive means of lofting payload to geosynchronous orbit are obvious.  There are great risks involved from a 22,000+ mile cable being sabotaged and falling back to Earth (the consequences are enormous).  For that reason, even though we might be able to build a skyhook in the next 50 years, I do not think it will occur - no one would want to accept the consequences of a terrorist attack on a frankly inviting high-visibility target.

William K.
User Rank
Platinum
Re: Limits on Privacy
William K.   6/5/2013 8:15:05 PM
NO RATINGS
Charles, the HUGE difference with caller ID is that it benefits ME, even though I have to pay for it. That is just the opposite of taking my information and selling it to others to benefit them. See the diffeence?

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/5/2013 7:59:54 PM
NO RATINGS
I'm glad Amazon is doing such a great job for you, Rob. It sure doesn't for me. Nor does iTunes' program, I forget what it's called, that suggests music based on my purchases. And Netflix is the worst. Maybe I'm too picky.

Charles Murray
User Rank
Blogger
Re: Limits on Privacy
Charles Murray   6/5/2013 7:07:43 PM
NO RATINGS
Remember the big debate over CallerID, William K? The debate just kind of disappeared and CallerID is everywhere now. Admittely, I like CallerID, but it serves as an example of what you're talking about.

Rob Spiegel
User Rank
Blogger
Re: Minority Report
Rob Spiegel   6/5/2013 4:46:25 PM
NO RATINGS
I agree Ann, and Chuck. Minority Report not only got the concept right, but the movie also depected the deployment of personalized advertising with great insight as to how it may ultimately get used. I'm still wow'ed by Amazon's ability to predict my interests in CDs and books.

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/5/2013 1:33:24 PM
NO RATINGS
My thoughts echo Chuck's and tekochip's. Minority Report also came to my mind. The story was originally written by famously paranoid Philip K. Dick. Except, he wasn't so paranoid after all.

<<  <  Page 2/4  >  >>
Partner Zone
More Blogs from CAD/CAM Corner
Virtual Reality (VR) headsets are getting ready to explode onto the market and it appears all the heavy tech companies are trying to out-develop one another with better features than their competition. Fledgling start-up Vrvana has joined the fray.
A Tokyo company, Miraisens Inc., has unveiled a device that allows users to move virtual 3D objects around and "feel" them via a vibration sensor. The device has many applications within the gaming, medical, and 3D-printing industries.
While every company might have their own solution for PLM, Aras Innovator 10 intends to make PLM easier for all company sizes through its customization. The program is also not resource intensive, which allows it to be appropriated for any use. Some have even linked it to the Raspberry Pi.
solidThinking updated its Inspire program with a multitude of features to expedite the conception and prototype process. The latest version lets users blend design with engineering and manufacturing constraints to produce the cheapest, most efficient design before production.
XYZ, Rabbit, and Disney innovate on the 3d printer in different ways -- from price point to using materials such as yarn.
Design News Webinar Series
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
9/25/2014 11:00 a.m. California / 2:00 p.m. New York
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Oct 20 - 24, How to Design & Build an Embedded Web Server: An Embedded TCP/IP Tutorial
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: 10/28-10/30 11:00 AM
Sponsored by Stratasys
Next Class: 10/28-10/30 2:00 PM
Sponsored by Gates Corporation
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service