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CAD/CAM Corner
Autodesk Snaps Social Video Into Picture
7/31/2012

The Socialcam smartphone app and Web-based service makes it easy to capture, edit, and share videos. (Source: Socialcam)
The Socialcam smartphone app and Web-based service makes it easy to capture, edit, and share videos.
(Source: Socialcam)

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naperlou
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It could be usefull
naperlou   7/31/2012 9:08:04 AM
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Using video to educate customers is well established.  Allowing video to be created and edited may have some use in the design process.  I am not sure of what "social media" brings to this.  You don't need social media tools to create videos. 

Actually, I was asking my favorite source of everything hip for the younger generation of prospecitve engineers, my son, about sociall media.  I thnk it may be a passing fad.  In the WSJ recently there was an article about how all the major social media companies were in trouble.  Their stock was not doing well.  Do you remember Google+.  I like it better than facebook, but I don't use it much.  I deleted my facebook account becuase it had been hacked.  The only social media company that is doing well is LinkedIn.  The primary media there is discussion groups (Design News has one).  My source tells me this is where he, and his friends are spending their time.  Don't forget, these fads go fast.  Remember Myspace?

Beth Stackpole
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Re: It could be usefull
Beth Stackpole   7/31/2012 9:16:11 AM
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I agree Naperlou, that this particular acquisition is more about Autodesk's effort on the consumer side and less applicable for true professional engineers (perhaps a small segment), even though they'd like to think there's more interest.

But I disagree with your thoughts on social media being a fad (although, I sometimes wish that were so). While I wouldn't place a bet on Facebook or Google+ or any of the other existing platforms and technologies, I do think the way people are getting accustomed to communicating, collaborating, and sharing every mind-numbing tidbit that crosses their path will remain in some shape or form for the foreseeable future. That is until the tides turn, as they always do, and we shift back to a more traditional way of communicating. In some ways, technology advances are driving a type of communication and constant flow of information that I'm not sure the general populace wants or needs. But it's going to take a long time before that realization comes to be, especially as a generation raised on this as the norm enters the workplace.

jmiller
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Re: It could be usefull
jmiller   7/31/2012 8:51:43 PM
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I agree that social media is not going anywhere soon.  Especially when it is expanding more and more into the work place.  I think products like this are legitimizing social media in some ways.

Cadman-LT
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Re: It could be usefull
Cadman-LT   8/2/2012 6:33:41 PM
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Beth Stackpole : I really like the collabartive part of this. It all makes sense. I was into MEP design for awhile and it would be nice to show people what you mean. It would also be nice to capture video of a site before you go back to the office. We used to have to measure and draw most stuff on site....this is just so must better.

Cadman-LT
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Re: It could be usefull
Cadman-LT   8/2/2012 6:43:24 PM
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Beth Stackpole : Now about the social media aspect. You sure had a lot to say. I agree with ...well...I think about all of it. I do not like facebook for work purposes at all. I do think that there can be "social" media for companies that work together to share files and such. I believe that can be a great thing....if done correctly and securely. Some people have problems sharing files on the network at work, but they can share photos with the world with facebook or Flickr. This need to change. Either people need to get smarter...which won't happen, or incorporate some of these things into the corporate file sharing schema. Make it easier for people to share their ideas. I hate FB, but people can use it. So make it as easy as it is to share photos on FB as it is to share files(securely) with your colleagues. That's my 2 cents on it.

Beth Stackpole
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Re: It could be usefull
Beth Stackpole   8/3/2012 8:28:24 AM
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@Cadman-LT: Absolutely on target--you and no one else is going to upload CAD designs to FB or LinkedIn or any of those other public platforms to share models or collaborate with peers. But if there were systems that incorporated some of those social capabilities within the boundaries of traditional design tools and traditional networks (i.e., with security), it would open up doors to new kinds of knowledge sharing and collaboration. I'm not saying any of the existing tools are "the one," but we're inching closer.

giffycard
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Autodesk, has made an effective business purchase!!
giffycard   7/31/2012 2:53:01 PM
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I think that the idea of having a video auto-capture feature/software access is very effective ideal and concept considering that more and more feild engineers, doctors, teachers, and students, can share effectively live in real-time, exams, course work, and production work to increase effective constructive communications between students, associates, and business partners, good idea and purchase Autodesk!!

Ralphy Boy
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Re: Autodesk, has made an effective business purchase!!
Ralphy Boy   8/1/2012 3:58:56 PM
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Agreed... I think that they will tweak the company's presence/apps to match their market targets. This move may just be a short-cut into the capability, as opposed to creating a video sharing service from scratch. 

On the other hand, social media is absolutely evolving. I have started wondering if the FB IPO wasn't tied to a perceived (or actually tracked) slowdown in usage. Most things that are computer related are subject to rapid upgrades and replacement is seems.

SM per se may indeed be around for a long time, but any single company could change usage policies or go away very quickly. This move gives AutoDesk a level of control over its own destiny in this specific area.   

giffycard
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Iron
Now All AD has to do is effective integrate this product into it existing product lines!!
giffycard   8/1/2012 4:09:41 PM
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Once AD, has developed a effective pipeline for an all-inclusive insertion of the Auto-Cap feature they will be more effective in the develpement of their exisiting and future product develpement, as a Sr. Network Automation Test Engineer, I have seen many a product like this be purchased from a name brand company only to be shelfed, and in this case I think that AD will use the product if not in their existing product line, as a revamp, or use it in future product releases, I also agree with others in this post that FB, TW, and others are on surface glue, if you really look at the product that Google offers, you can see that they in their mad dash for product acquistion is growing as well, like their purchase of the Nortel telcom patents, that give us google voice, and combined chat, overall this is a good purchase for AD.

jmiller
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Re: It could be usefull
jmiller   7/31/2012 8:53:56 PM
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I agree that some forms of social media have dissappeared and others may follow.  But a product like this as well as linked in are becoming more and more legitamate.  It is as if everything gets a chance and if it works, it survives.

jmiller
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Re: It could be usefull
jmiller   7/31/2012 8:53:57 PM
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I agree that some forms of social media have dissappeared and others may follow.  But a product like this as well as linked in are becoming more and more legitamate.  It is as if everything gets a chance and if it works, it survives.

KentM
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Re: It could be usefull
KentM   8/1/2012 10:56:50 AM
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Naperlou, I think there is a big difference between a poor business model (i.e. Facebook) and a true fad.  Social networking of some sort on some website is here to stay, its just a matter of what it offers.  Linked-in is useful and has a purpose.  Myspace, Twitter, and Facebook really can grow old very quickly as they ultimately offer little of substance.  I only use Facebook on occassion to stay in touch with distant family and friends.  Its more convienent than writing a letter to everyone (hard to admit since it sounds lazy, but its just the modern world).  But I really don't care about where someone ate dinner or that they won some video game.

 

My employer has engineers over many sites, but there are two other sites we collaborate with on a regular basis.  One is in the UK and one in Arizona.  Because of time zones and the distance, I could forsee a USEFUL form of business social networking where we could share ideas and information.  Perhaps this has a specific purpose and perhaps its to share something we learned that might be useful to others.  Ultimately it would have to be about leverage IP without being a distraction.  The hardest part would be establishing a discipline of when to share or when your important discovery is basic knowledge to the rest of the team.

Rob Spiegel
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Collaboration tool
Rob Spiegel   7/31/2012 1:23:03 PM
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This makes perfect sense as a collaboration tool, especially for engineers who travel regularly. The $60M pricetag shows that Autodest values this functionality. 

jmiller
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Re: Collaboration tool
jmiller   7/31/2012 8:49:51 PM
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I think you hit it right on the head.  Engineers are now having to collaborate throughout the world.  And this may be the next tool that makes it a little easier requiring a little less travel and trouble.

Beth Stackpole
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Re: Collaboration tool
Beth Stackpole   8/1/2012 7:34:31 AM
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Good point about reducing travel and aiding in global collaboration, but in some ways, tools like Webex and videoconferencing already aid in that. I definitey see utility for the engineering sector, but I think Autodesk will get the greatest bang for its buck with this technology in some of its other segments such as consumer and media and entertainment, where it already has a huge presence.

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