Using video to educate customers is well established. Allowing video to be created and edited may have some use in the design process. I am not sure of what "social media" brings to this. You don't need social media tools to create videos.
Actually, I was asking my favorite source of everything hip for the younger generation of prospecitve engineers, my son, about sociall media. I thnk it may be a passing fad. In the WSJ recently there was an article about how all the major social media companies were in trouble. Their stock was not doing well. Do you remember Google+. I like it better than facebook, but I don't use it much. I deleted my facebook account becuase it had been hacked. The only social media company that is doing well is LinkedIn. The primary media there is discussion groups (Design News has one). My source tells me this is where he, and his friends are spending their time. Don't forget, these fads go fast. Remember Myspace?
I agree Naperlou, that this particular acquisition is more about Autodesk's effort on the consumer side and less applicable for true professional engineers (perhaps a small segment), even though they'd like to think there's more interest.
But I disagree with your thoughts on social media being a fad (although, I sometimes wish that were so). While I wouldn't place a bet on Facebook or Google+ or any of the other existing platforms and technologies, I do think the way people are getting accustomed to communicating, collaborating, and sharing every mind-numbing tidbit that crosses their path will remain in some shape or form for the foreseeable future. That is until the tides turn, as they always do, and we shift back to a more traditional way of communicating. In some ways, technology advances are driving a type of communication and constant flow of information that I'm not sure the general populace wants or needs. But it's going to take a long time before that realization comes to be, especially as a generation raised on this as the norm enters the workplace.
This makes perfect sense as a collaboration tool, especially for engineers who travel regularly. The $60M pricetag shows that Autodest values this functionality.
I think that the idea of having a video auto-capture feature/software access is very effective ideal and concept considering that more and more feild engineers, doctors, teachers, and students, can share effectively live in real-time, exams, course work, and production work to increase effective constructive communications between students, associates, and business partners, good idea and purchase Autodesk!!
I think you hit it right on the head. Engineers are now having to collaborate throughout the world. And this may be the next tool that makes it a little easier requiring a little less travel and trouble.
I agree that social media is not going anywhere soon. Especially when it is expanding more and more into the work place. I think products like this are legitimizing social media in some ways.
I agree that some forms of social media have dissappeared and others may follow. But a product like this as well as linked in are becoming more and more legitamate. It is as if everything gets a chance and if it works, it survives.
I agree that some forms of social media have dissappeared and others may follow. But a product like this as well as linked in are becoming more and more legitamate. It is as if everything gets a chance and if it works, it survives.
Good point about reducing travel and aiding in global collaboration, but in some ways, tools like Webex and videoconferencing already aid in that. I definitey see utility for the engineering sector, but I think Autodesk will get the greatest bang for its buck with this technology in some of its other segments such as consumer and media and entertainment, where it already has a huge presence.
Naperlou, I think there is a big difference between a poor business model (i.e. Facebook) and a true fad. Social networking of some sort on some website is here to stay, its just a matter of what it offers. Linked-in is useful and has a purpose. Myspace, Twitter, and Facebook really can grow old very quickly as they ultimately offer little of substance. I only use Facebook on occassion to stay in touch with distant family and friends. Its more convienent than writing a letter to everyone (hard to admit since it sounds lazy, but its just the modern world). But I really don't care about where someone ate dinner or that they won some video game.
My employer has engineers over many sites, but there are two other sites we collaborate with on a regular basis. One is in the UK and one in Arizona. Because of time zones and the distance, I could forsee a USEFUL form of business social networking where we could share ideas and information. Perhaps this has a specific purpose and perhaps its to share something we learned that might be useful to others. Ultimately it would have to be about leverage IP without being a distraction. The hardest part would be establishing a discipline of when to share or when your important discovery is basic knowledge to the rest of the team.
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