HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Blogs
CAD/CAM Corner
Are Product Demographics Pushing the Limits on Privacy?
6/4/2013

IMRSV, formerly SceneTap, tailors ads to people.   (Source: IMRSV)
IMRSV, formerly SceneTap, tailors ads to people.
(Source: IMRSV)

Return to Article

View Comments: Threaded|Newest First|Oldest First
apresher
User Rank
Blogger
Limits on Privacy
apresher   6/4/2013 12:46:36 PM
NO RATINGS
Cabe,  This is an interesting issue that will obviously continue to expand with the use of the Internet, and the ability to collect more information than ever before. Will be interesting to see how much backlash and how strong the reaction develops among consumers over time.

Elizabeth M
User Rank
Blogger
Re: Limits on Privacy
Elizabeth M   6/5/2013 8:07:04 AM
NO RATINGS
I think some of this technology does walk a fine line. I understand demographics are a necessary part of target campaigns and the like but sometimes it does creep me out to think some company knows a bit more about my likes and habits then I would like them to. But I suppose the Internet is a public place, which is why I know some people who are extremely careful about what they share. And as an avid and prolific Facebook users, I feel a bit hypocritical complaining about privacy, since I do share quite a bit with that website, and realize it's being used for data mining.

Debera Harward
User Rank
Silver
Re: Limits on Privacy
Debera Harward   6/5/2013 12:25:41 PM
NO RATINGS
Elizebeth, you are absolutely correct in this technology age product demographics play a very important role in increasing the sales. Facial reader , expression reader software is just awsome software,Although they help marketors in marketing and launching new products with the help of consumer behaviour it can also cause certain privacy issues with the consumers . Today i myself think  that organizations know about me more than myself and this is bit annoying at times .

Elizabeth M
User Rank
Blogger
Re: Limits on Privacy
Elizabeth M   6/6/2013 4:29:31 AM
NO RATINGS
"Today i myself think  that organizations know about me more than myself and this is bit annoying at times."


Yes, Debera, I know the feeling! Although sometimes, too, I find targeted ads are ridiculous and don't have me pegged at all. Facebook, for example, does that a lot...and I hear lots of complaints from my friends as well that their targeted advertising is completely off.

William K.
User Rank
Platinum
Re: Limits on Privacy
William K.   6/5/2013 9:50:06 AM
NO RATINGS
Apresher, the unfortunate truth is that nothing will be allowed to stand in the way of the quest for profit. GREED will assure that any laws intended to protect privacy are inadequate. Note that I do NOT believe that it is right, only that it is what I see happening.

Charles Murray
User Rank
Blogger
Re: Limits on Privacy
Charles Murray   6/5/2013 7:07:43 PM
NO RATINGS
Remember the big debate over CallerID, William K? The debate just kind of disappeared and CallerID is everywhere now. Admittely, I like CallerID, but it serves as an example of what you're talking about.

William K.
User Rank
Platinum
Re: Limits on Privacy
William K.   6/5/2013 8:15:05 PM
NO RATINGS
Charles, the HUGE difference with caller ID is that it benefits ME, even though I have to pay for it. That is just the opposite of taking my information and selling it to others to benefit them. See the diffeence?

Cabe Atwell
User Rank
Blogger
Re: Limits on Privacy
Cabe Atwell   6/10/2013 7:15:12 PM
NO RATINGS
Apresher,

You made me think... will any of this spying and data gathering ever benefit the individual?

Seems like it is only used to make sure we are following the rules, and how to squeeze more money out of us.

C

tekochip
User Rank
Platinum
Minority Report
tekochip   6/4/2013 5:34:54 PM
NO RATINGS
Sounds like the nightmare of "Minority Report" is coming of age.  It's sad, but as engineers we can make our wildest dreams come true as well as our most chilling nightmares.

It makes me want to jump a couch.

Charles Murray
User Rank
Blogger
Re: Minority Report
Charles Murray   6/4/2013 6:52:04 PM
NO RATINGS
Agreed, tekochip. Predictive algorithms? Facial recognition software? The more stories like this I see on Design News, the more I think Steven Spielberg nailed it with Minority Report.

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/5/2013 1:33:24 PM
NO RATINGS
My thoughts echo Chuck's and tekochip's. Minority Report also came to my mind. The story was originally written by famously paranoid Philip K. Dick. Except, he wasn't so paranoid after all.

Rob Spiegel
User Rank
Blogger
Re: Minority Report
Rob Spiegel   6/5/2013 4:46:25 PM
NO RATINGS
I agree Ann, and Chuck. Minority Report not only got the concept right, but the movie also depected the deployment of personalized advertising with great insight as to how it may ultimately get used. I'm still wow'ed by Amazon's ability to predict my interests in CDs and books.

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/5/2013 7:59:54 PM
NO RATINGS
I'm glad Amazon is doing such a great job for you, Rob. It sure doesn't for me. Nor does iTunes' program, I forget what it's called, that suggests music based on my purchases. And Netflix is the worst. Maybe I'm too picky.

Elizabeth M
User Rank
Blogger
Re: Minority Report
Elizabeth M   6/6/2013 5:04:56 AM
NO RATINGS
I was just saying in another comment, Ann, that Facebook doesn't do such a great job with their targeted ads. Amazon is OK for me, as is iTunes. But I don't do alot of purchasing based on recommendations, so I suppose I am a marketing failure for these companies!

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/6/2013 1:02:02 PM
NO RATINGS
I think the information requirements for making targeted advertising work with consumers are a lot higher than with business users because there's potentially more degrees of freedom of choice involved. Targeted advertising worked for business users even before the Internet, via trade publications.

Rob Spiegel
User Rank
Blogger
Re: Minority Report
Rob Spiegel   6/11/2013 9:21:33 PM
NO RATINGS
My guess, Ann, is that you have wide-ranging eclectic tastes and it makes the programs tear their hair out -- so to speak.

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/12/2013 12:41:58 PM
NO RATINGS
I think your guess is right, Rob. But what's worse is the fact that I have very specialized tastes within the (many) categories and these programs can't keep up. Yet that's what they're supposed to do.

Rob Spiegel
User Rank
Blogger
Re: Minority Report
Rob Spiegel   6/12/2013 1:30:04 PM
NO RATINGS
If the programs ever crack your individual code of interests, it may be time to worry. 

Ann R. Thryft
User Rank
Blogger
Re: Minority Report
Ann R. Thryft   6/12/2013 6:48:05 PM
NO RATINGS
I think you're right on that one, too, Rob. Fortunately, I don't depend on software to figure out or find what I like.

far911
User Rank
Silver
Re: Minority Report
far911   6/5/2013 2:50:42 AM
NO RATINGS
I think there's not a serious case of privacy contract breach if you use market demographics to advertise to masses instead of individuals.

far911
User Rank
Silver
Re: Minority Report
far911   6/5/2013 2:52:51 AM
NO RATINGS
@tekochip - Minority Report was a disastrous example of poking your nose in other people's business. A more recent and worse example can be witnessed in a TV show called "Person of Interest".

sdoyle
User Rank
Silver
Re: Minority Report
sdoyle   6/5/2013 11:22:17 AM
NO RATINGS
The face recognition and such items in Minority Report certainly relate to this article, bu the more I see these types of advances in technology and think of the continued advancement/acceptance/placement of these devices the more it reminds of George Orwell's 1984. A game system that can record and report your activities without your consent or knowlege?  Big Brother is watching.

tekochip
User Rank
Platinum
Re: Minority Report
tekochip   6/5/2013 11:28:40 AM
NO RATINGS
and now he can sample your DNA.

TJ McDermott
User Rank
Blogger
Re: Minority Report
TJ McDermott   6/5/2013 11:51:02 PM
NO RATINGS
The chance for misuse of this is technology is great, but the consequences aren't nearly so.  As a result, such technology WILL be deployed with little regard for the public.

One could view a space elevator (a.k.a Skyhook) as the opposite side of the risk/consequence coin.  We are not too far away from having the technology to build a space elevator.

The benefits of an inexpensive means of lofting payload to geosynchronous orbit are obvious.  There are great risks involved from a 22,000+ mile cable being sabotaged and falling back to Earth (the consequences are enormous).  For that reason, even though we might be able to build a skyhook in the next 50 years, I do not think it will occur - no one would want to accept the consequences of a terrorist attack on a frankly inviting high-visibility target.

Mydesign
User Rank
Platinum
privacy concerns
Mydesign   6/5/2013 3:18:34 AM
NO RATINGS
1 saves
Cabe, companies are doing lots of data gathering and analysis for formalizing various marketing strategies.  But whether it's against individual privacy or not is a big issue, which has to be questionable in consumer courts.

Cabe Atwell
User Rank
Blogger
Re: privacy concerns
Cabe Atwell   6/10/2013 7:13:14 PM
NO RATINGS
Mydesign,

With the recent NSA and Microsoft XBOX ONE revelations, I think people are going to soon get fed up with the constant spying and data gathering. No wonder the VPN industry is blowing up in popularity.

C

Mydesign
User Rank
Platinum
Re: privacy concerns
Mydesign   6/11/2013 11:53:47 PM
NO RATINGS
1 saves
"With the recent NSA and Microsoft XBOX ONE revelations, I think people are going to soon get fed up with the constant spying and data gathering. No wonder the VPN industry is blowing up in popularity."

Cabe, oho that's a bad news and it's against our privacy.

Jesusa
User Rank
Iron
Good Idea for Product Demographics Pushing
Jesusa   6/5/2013 10:36:46 AM
NO RATINGS
I personally think that advertisers should use this data gathering to the max according to my likes and dislikes. I certainly do not like to see advertisements that does not interest me. For example I see alot of adds about diets, physical exercise, food etc. around my facebook home when I am physically fit and naturally love fruits and vegetables. On the other hand I rarely see ads on innovative technologies unless I search and research these. Concerning Privacy, if you want privacy then do not have profiles (esp. social media) period.

bobjengr
User Rank
Platinum
PRIVACY
bobjengr   6/6/2013 5:29:40 PM
NO RATINGS
At one time I did not think I was that paranoid but now--privacy really concerns me.  I just noticed a post indicating that NSA is "snooping" around and requiring phone companies such as Verizon to supply information relative to calls places by individuals to "state-side" areas and individuals in foreign lands.   This really bothers me. They tell us the content is not monitored.  I believe that like a moose needs a hat rack.   I "clean up" my computer on a weekly basis and noticed I had 187 "cookies" from companies such as ADWARE and others.  Wondering how this can really not be a violation of privacy.    I have an IT buddy who told me the only confidence was the thought never spoken or written.  I suspect he was correct. Great article CABE. 

Charles Murray
User Rank
Blogger
Re: PRIVACY
Charles Murray   6/6/2013 7:55:05 PM
NO RATINGS
I'm the same, bobjengr. I never considered myself paranoid, but I'm now careful about all messages on e-mail and IM. Personal face-to-face conversation is one of the few communication realms that I still consider completely safe.

Gorski
User Rank
Platinum
product demographics.
Gorski   6/7/2013 9:29:59 PM
NO RATINGS
Chuck, you think face-to-fqce conversation is still safe? How do you knw if the other party isn't bugged or filming you non an iphone with the camers and sound on?

Charles Murray
User Rank
Blogger
Re: product demographics.
Charles Murray   8/26/2013 8:21:54 PM
NO RATINGS
You're right, Gorksi. All you have to do is look at YouTube to understand how many people are taking unsuspecting videos.

Partner Zone
More Blogs from CAD/CAM Corner
Virtual Reality (VR) headsets are getting ready to explode onto the market and it appears all the heavy tech companies are trying to out-develop one another with better features than their competition. Fledgling start-up Vrvana has joined the fray.
A Tokyo company, Miraisens Inc., has unveiled a device that allows users to move virtual 3D objects around and "feel" them via a vibration sensor. The device has many applications within the gaming, medical, and 3D-printing industries.
While every company might have their own solution for PLM, Aras Innovator 10 intends to make PLM easier for all company sizes through its customization. The program is also not resource intensive, which allows it to be appropriated for any use. Some have even linked it to the Raspberry Pi.
solidThinking updated its Inspire program with a multitude of features to expedite the conception and prototype process. The latest version lets users blend design with engineering and manufacturing constraints to produce the cheapest, most efficient design before production.
XYZ, Rabbit, and Disney innovate on the 3d printer in different ways -- from price point to using materials such as yarn.
Design News Webinar Series
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
12/10/2014 8:00 a.m. California / 11:00 a.m. New York
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
11/6/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Dec 15 - 19, An Introduction to Web Application Security
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  67


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service