Cabe, This is an interesting issue that will obviously continue to expand with the use of the Internet, and the ability to collect more information than ever before. Will be interesting to see how much backlash and how strong the reaction develops among consumers over time.
I think some of this technology does walk a fine line. I understand demographics are a necessary part of target campaigns and the like but sometimes it does creep me out to think some company knows a bit more about my likes and habits then I would like them to. But I suppose the Internet is a public place, which is why I know some people who are extremely careful about what they share. And as an avid and prolific Facebook users, I feel a bit hypocritical complaining about privacy, since I do share quite a bit with that website, and realize it's being used for data mining.
Elizebeth, you are absolutely correct in this technology age product demographics play a very important role in increasing the sales. Facial reader , expression reader software is just awsome software,Although they help marketors in marketing and launching new products with the help of consumer behaviour it can also cause certain privacy issues with the consumers . Today i myself think that organizations know about me more than myself and this is bit annoying at times .
"Today i myself think that organizations know about me more than myself and this is bit annoying at times."
Yes, Debera, I know the feeling! Although sometimes, too, I find targeted ads are ridiculous and don't have me pegged at all. Facebook, for example, does that a lot...and I hear lots of complaints from my friends as well that their targeted advertising is completely off.
Apresher, the unfortunate truth is that nothing will be allowed to stand in the way of the quest for profit. GREED will assure that any laws intended to protect privacy are inadequate. Note that I do NOT believe that it is right, only that it is what I see happening.
Remember the big debate over CallerID, William K? The debate just kind of disappeared and CallerID is everywhere now. Admittely, I like CallerID, but it serves as an example of what you're talking about.
Charles, the HUGE difference with caller ID is that it benefits ME, even though I have to pay for it. That is just the opposite of taking my information and selling it to others to benefit them. See the diffeence?
I agree Ann, and Chuck. Minority Report not only got the concept right, but the movie also depected the deployment of personalized advertising with great insight as to how it may ultimately get used. I'm still wow'ed by Amazon's ability to predict my interests in CDs and books.
I'm glad Amazon is doing such a great job for you, Rob. It sure doesn't for me. Nor does iTunes' program, I forget what it's called, that suggests music based on my purchases. And Netflix is the worst. Maybe I'm too picky.
I was just saying in another comment, Ann, that Facebook doesn't do such a great job with their targeted ads. Amazon is OK for me, as is iTunes. But I don't do alot of purchasing based on recommendations, so I suppose I am a marketing failure for these companies!
I think the information requirements for making targeted advertising work with consumers are a lot higher than with business users because there's potentially more degrees of freedom of choice involved. Targeted advertising worked for business users even before the Internet, via trade publications.
I think your guess is right, Rob. But what's worse is the fact that I have very specialized tastes within the (many) categories and these programs can't keep up. Yet that's what they're supposed to do.
The face recognition and such items in Minority Report certainly relate to this article, bu the more I see these types of advances in technology and think of the continued advancement/acceptance/placement of these devices the more it reminds of George Orwell's 1984. A game system that can record and report your activities without your consent or knowlege? Big Brother is watching.
The chance for misuse of this is technology is great, but the consequences aren't nearly so. As a result, such technology WILL be deployed with little regard for the public.
One could view a space elevator (a.k.a Skyhook) as the opposite side of the risk/consequence coin. We are not too far away from having the technology to build a space elevator.
The benefits of an inexpensive means of lofting payload to geosynchronous orbit are obvious. There are great risks involved from a 22,000+ mile cable being sabotaged and falling back to Earth (the consequences are enormous). For that reason, even though we might be able to build a skyhook in the next 50 years, I do not think it will occur - no one would want to accept the consequences of a terrorist attack on a frankly inviting high-visibility target.
Cabe, companies are doing lots of data gathering and analysis for formalizing various marketing strategies. But whether it's against individual privacy or not is a big issue, which has to be questionable in consumer courts.
"With the recent NSA and Microsoft XBOX ONE revelations, I think people are going to soon get fed up with the constant spying and data gathering. No wonder the VPN industry is blowing up in popularity."
Cabe, oho that's a bad news and it's against our privacy.
I personally think that advertisers should use this data gathering to the max according to my likes and dislikes. I certainly do not like to see advertisements that does not interest me. For example I see alot of adds about diets, physical exercise, food etc. around my facebook home when I am physically fit and naturally love fruits and vegetables. On the other hand I rarely see ads on innovative technologies unless I search and research these. Concerning Privacy, if you want privacy then do not have profiles (esp. social media) period.
At one time I did not think I was that paranoid but now--privacy really concerns me. I just noticed a post indicating that NSA is "snooping" around and requiring phone companies such as Verizon to supply information relative to calls places by individuals to "state-side" areas and individuals in foreign lands. This really bothers me. They tell us the content is not monitored. I believe that like a moose needs a hat rack. I "clean up" my computer on a weekly basis and noticed I had 187 "cookies" from companies such as ADWARE and others. Wondering how this can really not be a violation of privacy. I have an IT buddy who told me the only confidence was the thought never spoken or written. I suspect he was correct. Great article CABE.
I'm the same, bobjengr. I never considered myself paranoid, but I'm now careful about all messages on e-mail and IM. Personal face-to-face conversation is one of the few communication realms that I still consider completely safe.
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