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Are Product Demographics Pushing the Limits on Privacy?
6/4/2013

IMRSV, formerly SceneTap, tailors ads to people.   (Source: IMRSV)
IMRSV, formerly SceneTap, tailors ads to people.
(Source: IMRSV)

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apresher
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Limits on Privacy
apresher   6/4/2013 12:46:36 PM
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Cabe,  This is an interesting issue that will obviously continue to expand with the use of the Internet, and the ability to collect more information than ever before. Will be interesting to see how much backlash and how strong the reaction develops among consumers over time.

tekochip
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Platinum
Minority Report
tekochip   6/4/2013 5:34:54 PM
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Sounds like the nightmare of "Minority Report" is coming of age.  It's sad, but as engineers we can make our wildest dreams come true as well as our most chilling nightmares.

It makes me want to jump a couch.

Charles Murray
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Re: Minority Report
Charles Murray   6/4/2013 6:52:04 PM
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Agreed, tekochip. Predictive algorithms? Facial recognition software? The more stories like this I see on Design News, the more I think Steven Spielberg nailed it with Minority Report.

far911
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Silver
Re: Minority Report
far911   6/5/2013 2:50:42 AM
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I think there's not a serious case of privacy contract breach if you use market demographics to advertise to masses instead of individuals.

far911
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Silver
Re: Minority Report
far911   6/5/2013 2:52:51 AM
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@tekochip - Minority Report was a disastrous example of poking your nose in other people's business. A more recent and worse example can be witnessed in a TV show called "Person of Interest".

Mydesign
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Platinum
privacy concerns
Mydesign   6/5/2013 3:18:34 AM
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1 saves
Cabe, companies are doing lots of data gathering and analysis for formalizing various marketing strategies.  But whether it's against individual privacy or not is a big issue, which has to be questionable in consumer courts.

Elizabeth M
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Blogger
Re: Limits on Privacy
Elizabeth M   6/5/2013 8:07:04 AM
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I think some of this technology does walk a fine line. I understand demographics are a necessary part of target campaigns and the like but sometimes it does creep me out to think some company knows a bit more about my likes and habits then I would like them to. But I suppose the Internet is a public place, which is why I know some people who are extremely careful about what they share. And as an avid and prolific Facebook users, I feel a bit hypocritical complaining about privacy, since I do share quite a bit with that website, and realize it's being used for data mining.

William K.
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Platinum
Re: Limits on Privacy
William K.   6/5/2013 9:50:06 AM
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Apresher, the unfortunate truth is that nothing will be allowed to stand in the way of the quest for profit. GREED will assure that any laws intended to protect privacy are inadequate. Note that I do NOT believe that it is right, only that it is what I see happening.

Jesusa
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Iron
Good Idea for Product Demographics Pushing
Jesusa   6/5/2013 10:36:46 AM
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I personally think that advertisers should use this data gathering to the max according to my likes and dislikes. I certainly do not like to see advertisements that does not interest me. For example I see alot of adds about diets, physical exercise, food etc. around my facebook home when I am physically fit and naturally love fruits and vegetables. On the other hand I rarely see ads on innovative technologies unless I search and research these. Concerning Privacy, if you want privacy then do not have profiles (esp. social media) period.

sdoyle
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Silver
Re: Minority Report
sdoyle   6/5/2013 11:22:17 AM
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The face recognition and such items in Minority Report certainly relate to this article, bu the more I see these types of advances in technology and think of the continued advancement/acceptance/placement of these devices the more it reminds of George Orwell's 1984. A game system that can record and report your activities without your consent or knowlege?  Big Brother is watching.

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