Hearing PTC highlight the interoperability issue and confirm the reality that most engineering shops are truly multi-CAD shows just how far PTC and the CAD industry as a whole have progressed. Rewind to a decade or so ago, and most customers were constantly complaining about vendor lock-in and how CAD companies made it next to impossible to share 3D models among different CAD offerings.
"It's weird for us to be talking about it," Mike Campbell, PTC's general manager of its CAD segment, told us. "But the results certainly tell us these are still very real challenges. We have to do a better job providing the flexibility people need to get data in, whether it's JT Open, SolidWorks, or whatever. We have to help them get the job done faster and cheaper, and we're prioritizing investments in those areas."
Campbell said the survey is all part of helping PTC validate its product strategy and its R&D investments. As a result of what it learned, Campbell said Creo 3.0 will dive much deeper into functionality PTC describes as "any data adoption," allowing engineering groups to more easily work with 3D models and 3D data, regardless of the package, and promote greater reuse.
"Companies have built up 20 years worth of inventory of legacy designs, and they're using far more 3D CAD out there," Campbell said. "The ability to repurpose and reuse to address market demands is quickly growing bigger than it was in the past."
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