With more than 20 acquisitions under its belt in the last couple of years, it's hard to keep up with where 3D printing giant 3D Systems is heading. Its latest acquisition, of Bespoke Innovations Inc., is steering it once again into totally new territory -- this time, toward individualized medical devices.
Bespoke designs and manufactures Fairings, essentially specialized coverings that surround an existing prosthetic leg to give amputees a better sense of self by restoring their body symmetry and creating a personalized, customized prosthetic that reflects their personality. The key to Bespoke's Fairings is a design process that leverages 3D scanning and 3D printing to facilitate an individualized design and manufacturing process instead of the one-size-fits-all approach embraced by most medical device companies in the business of making prosthetics.
Rather than take a one-size-fits-all approach to prosthetics design, Bespoke employs 3D scanning and 3D printing to create specialized coverings that restore the lost contour of a leg while injecting a personal flair. (Source: Bespoke/3D Systems)
That's presumably where 3D Systems' interest comes in. The company plans to integrate the Bespoke technology into its healthcare solutions services product family, while also leveraging the firm's integrated scan, design, and print technology and expertise to commercialize a full range of prosthetics, orthotics, and orthopedics. 3D Systems' healthcare division already leverages 3D printing for creating medical models, hearing aids, implantable devices, as well as for dental applications.
Abe Reichental, 3D Systems' president and CEO, said in a press release:
Bespoke products can deliver extraordinary individualization and style to an underserved audience through its extraordinary designs and proprietary scan-to-print technology. We plan to fast-track additional Bespoke products to market and to enhance their affordability and availability through our technology and manufacturing infrastructure.
Currently, Bespoke only uses 3D printing to create the outer moldings or the Fairings, using lightweight and durable polymer materials. However, thanks to 3D Systems' "fast-track" approach and some R&D muscle, officials say to expect to see prosthetics that are fully created using 3D printing technology.
Individualized medical devices is the latest terrain 3D Systems hopes to conquer with 3D printing. The company has made a series of acquisitions in the last two years, several of which are designed to help 3D printing break out of its high-end niche. Specifically, 3D Systems' acquisitions of My Robot Nation, a platform that enables a game-like experience for creating 3D content to be 3D printed, and Bits from Bytes, a maker of a RapMan 3D printer kit, are two such efforts designed to make 3D printing more accessible to a mainstream audience.
@Leebr: You raise some real valid points about the utility and appeal of these custom covers, especially as it relates to cost and insurance coverage. That's a definite market demand issue that 3D Systems/Bespoke will have to address. But in terms of looking at it through the prism of the evolution and utility of 3D printing, it's pretty cool.
Good point, Chuck. I would imagine this could be big for users who will gain some control over their appearance. It could take the sting out of the prosthetic as something you have to hide.
While these shells are pretty neat looking, They have no connection to the fit or function of the prosthesis. 999 out of 1000 amputees whould much rather have a prosthetic covering that makes the prosthesis disappear, not stand out. Many of the amputees have also experienced a significant income reduction as a result of the amputation. (which is often accompanied by a host of other medical conditions) Many insurance companies won't even cover a prosthesis any more, let alone a cosmetic cover. Given these realities, this 3D cover has a very small number of potential customers.
I'm currently researching a slide show on the use of 3D printing in medical applications and the common theme is enabling customization. As prices come down on this technology, it is opening doors to so many new and cool applications where patients can get the comfort and high utilization of custom-fit prosthetics. Stay tuned.
This is a beautiful example of the value of 3D printing. As Beth points out, it offers a customized design, instead of a one-type-fits-all design, which would be the case in volume production.
It's an interesting twist on the history of prosthetics, moving from flesh-colored cloggy prosthetics to a very techy look, back to a facade. In the old days, the look was rather limited. I had an Afro-American friend in the 1970s who has a prosthetic leg that was pinkish orange, what was called flesh colored. He had one choice in color.
Customized prosthetics seems like a good idea to conform to the different anatomical structures of individuals as well as to reflect their different esthetic taste. I wonder if considering the esthetics of prosthetics might catch on.
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